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Seal of Excelencia 2024

Diverse: Issues in Higher Education

The path to higher education success has many obstacles and barriers for Latinos across the U.S. The mission of Excelencia in Education, founded in 2004 by Dr. Deborah A. Department of Education, the Upward Bound program works with students from six area high schools that are identified as potential first-generation college students.

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How to Write an Email to College Admissions Counselors

Great College Advice

If you want to communicate with admissions, it’s best to think carefully about how you will communicate with the humans that populate those offices of admission. They demonstrate both the tone and the brevity of these communications. But do you know how to write an email to college admissions counselors?

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2023 Seal of Excelencia

Diverse: Issues in Higher Education

At a time when the Latino population in the United States is growing and students are still facing daunting obstacles, Excelencia in Education is recognizing nine institutions for their clear and decisive commitment to Latino student success with the Seal of Excelencia. It enrolls roughly 43% first-generation Latino students. Hawkins Jr.

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The Art of Persuasion and Personas in Enrollment Marketing

HEMJ (Higher Ed Marketing Journal)

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. The same principle applies to higher education.

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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

A Blueprint for Enrollment Growth and Sustainability Higher education enrollment has been declining for several years, according to data from the National Center for Education Statistics (NCES). Community colleges play a crucial role in providing an accessible and affordable education to diverse student populations.

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How to empower student-parents in higher education: A conversation with Generation Hope

EAB

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.

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Building an Impactful Brand Voice

HEMJ (Higher Ed Marketing Journal)

Leveraging a University’s Brand Identity as a Key Differentiator in Online Higher Education Online learning blossomed at the turn of the millennium. Style: The style refers to the standard conventions of your communications. Everyone’s in the game, and schools don’t even have to be in the same arena to play. Approachable or rigorous?