EAB

MARCH 10, 2023

Press Release EAB’s Navigate Platform Now Supports Student Recruitment and Retention EAB expands Navigate’s CRM capabilities to engage prospective students March 10, 2023 Tempe, Arizona (March 10, 2023) — EAB announced today an extension of its flagship student success technology, Navigate , to help colleges engage and enroll prospective students.

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Recruitment Marketing and Communication Services Media Management 98

The Change Leader, Inc.

APRIL 3, 2025

Higher education in the United States stands at a pivotal juncture, confronting a profound crisis in public confidence amid significant drops in enrollment. Once perceived as a direct path to economic and social stability, college education is increasingly viewed with skepticism.

Higher Education 52

Higher Education Marketing and Communication Services IT Education 52

The Change Leader, Inc.

MARCH 18, 2025

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

Marketing and Communication Services 52

Marketing and Communication Services Research Higher Education Budget and Finance Management 52

Campus Sonar

DECEMBER 17, 2024

In fact, we used social intelligence to understand the human perception of an entire industry higher education. The real-time market and audience insights give you the information you need to turn data into insights and action plans that impact strategic outcomes.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Enrollment Management Research 52

College for Creative Study

DECEMBER 16, 2023

Interpublic Group announced the expansion of its Motor City Marketing and Communications Fellowship, a jobs program exclusively associated with IPG’s Detroit-based communications and marketing companies supporting client General Motors.

Marketing and Communication Services 52

Marketing and Communication Services Industry Recruitment Healthcare 52

EAB

OCTOBER 24, 2022

5 Tips to Recruit and Enroll Latine/x Students in Your Community College. are the most likely to choose community college as their first step when pursuing a higher education. This doesn't just mean hiring multilingual advisors or admissions recruiters. Spotlight: Holyoke Community College.

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Recruitment Community College Marketing and Communication Services Admissions 95

EAB

FEBRUARY 7, 2023

Podcast Will Your School Start Recruiting Incarcerated Students? EAB experts Caylie Privitere and Matthew McAloon examine the benefits to students and institutions from the restoration of Pell Grant funding for incarcerated persons who want to pursue a college education. EAB · Will Your School Start Recruiting Incarcerated Students?

Recruitment 92

Recruitment Marketing and Communication Services Higher Education Research 92

SRHE

JANUARY 22, 2025

We concluded that this form of emotional labour was a form of wife work, work that is essential to the running of the home (aka Higher Education Institutions (HEIs)) yet often undervalued and the person carries the mental load. Importantly, a significant component of wife work is emotional labour.

Retail 52

Retail Marketing and Communication Services Grants and Contracts Recruitment 52

EAB

FEBRUARY 21, 2023

Podcast How to Work with CBOs to Supercharge Your Recruiting Efforts Episode 139. Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment. EAB · How to Work with CBOs to Supercharge Your Recruiting Efforts Transcript [music] 0:00:11.3 February 21, 2023.

Recruitment 91

Recruitment Admissions Financial Aid Higher Education 91

HEMJ (Higher Ed Marketing Journal)

AUGUST 20, 2024

Your well-crafted marketing strategy worked, and a prospective student has arrived at your institution’s website — the first step on their enrollment journey. Recruiting students into your online program isn’t brain surgery, but it does require a deep understanding of what prospective students are looking for. But now what?

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Finance 52

The Change Leader, Inc.

APRIL 8, 2025

April 8, 2025 · Episode 254 Using Faculty Satisfaction Data for Strategic Change in Higher Education 36 Min · By The Change Leader, Inc. Faculty surveys are a familiar practice in higher education, but many institutions fall short when it comes to using that data to drive long-term change.

Faculty 52

Faculty Higher Education Marketing and Communication Services Government 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.

Marketing and Communication Services 101

Marketing and Communication Services Management Higher Education Enrollment Management 101

EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Recruitment 105

Edu Alliance Journal

MARCH 21, 2023

King will retire after nineteen years of service in that position. Hoke first affiliated with the Higher Colleges of Technology in the United Arab Emirates in 2009 as Head of Marketing and Institutional Development; that experience was followed by four years at Khalifa University with the UAE Advanced Network for Research and Education.

Administration 105

Administration Marketing and Communication Services Higher Education Administration Professional Development 105

HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

Leveraging a University’s Brand Identity as a Key Differentiator in Online Higher Education Online learning blossomed at the turn of the millennium. Style: The style refers to the standard conventions of your communications. Everyone’s in the game, and schools don’t even have to be in the same arena to play. Approachable or rigorous?

Marketing and Communication Services 99

Marketing and Communication Services Higher Education Alumni Media 99

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

University Business

DECEMBER 4, 2023

Rep, one alumna make for big-time hires Student recruitment Alumni can be utilized to help enlighten potential college applicants who aren’t well-versed in a specific institution’s offerings. Harvard Business School provides alumni tips and tricks to maximize their utility as unofficial college recruiters.

Alumni 111

Alumni Marketing and Communication Services Pharmaceutical Industry 111

Creatrix Campus

OCTOBER 3, 2023

Top 10 Student Recruitment strategies every institution should adopt editor Tue, 10/03/2023 - 05:24 In the dynamic world of higher education, recruiting top-tier talent isn't just a process—it's an art. This blog serves as your guide to 10 essential Higher Education Recruitment strategies.

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Recruitment Marketing and Communication Services Financial Aid Alumni 52

Confessions of a Community College Dean

MARCH 28, 2023

Some applicants enter information about their skills, professional experience and educational achievements into an organization’s hiring platform, including information about traditional college degrees and alternative nondegree credentials. In a perfect world, technology would streamline the communication process.

Marketing and Communication Services 125

Marketing and Communication Services Recruitment Industry Engineering 125

University Business

APRIL 24, 2023

With a smaller pool of available students due to demographic shifts, a growing wake of attention to mental health and a swelling public skepticism of higher education, these leaders from Pennsylvania, New York, Massachusetts and Maine are redefining their job to guide their schools in murky waters.

Marketing and Communication Services 105

Marketing and Communication Services Recruitment Higher Education Fundraising 105

Blackboard Higher Education

FEBRUARY 1, 2022

The last year has revealed a demand for flexibility in higher education which will endure well beyond the pandemic. This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. 1) Speak to their career aspirations.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

Supporting Student Success

MAY 6, 2021

As you think about those inciting incidents that drew you to higher education, take time to connect with those who have been by your side on your journey. Higher education is heading into the eye of the tornado. In education, we are really good at focusing on what and how and when, at solving the problems before us.

Higher Education 130

Higher Education Computers and Informational Technology Education Hospitality 130

University Business

OCTOBER 25, 2022

Have you updated the recruitment pitch your college is making to prospective students as other options beckon and enrollment continues to slip? “Facing economic uncertainty and concerns about job prospects after graduation, students expect value in their education and a strong return on investment.”

Marketing and Communication Services 98

Marketing and Communication Services Recruitment Financial Aid Engineering 98

The Change Leader, Inc.

AUGUST 2, 2017

There have been significant changes to Higher Ed Branding and Marketing in the last few decades. Institutions of higher education started considering the importance of marketing about 45 years ago. Higher education leaders began embracing marketing in 1972 after A.R. Mass marketing has no appeal for millennials.

Veteran and Military Services 52

Veteran and Military Services Marketing and Communication Services Higher Education Recruitment 52

EAB

JANUARY 26, 2023

As students cast a wider net when considering their options, it’s critical that community colleges make early, meaningful interactions with students, follow up with inquiries, and create a recruitment communications strategy that will allow them to stand out against the other options the student might be considering.

Community College 105

Community College Marketing and Communication Services Recruitment Financial Aid 105

HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services.

Marketing and Communication Services 91

Marketing and Communication Services Support Services Admissions Financial Aid 91

EAB

JULY 17, 2023

Blogs Are you prepared to recruit ‘Gen P’? Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. Here are three key insights for enrollment leaders about recruiting this new generation of students. But are these anecdotal observations or a real trend?

Recruitment 52

Recruitment Marketing and Communication Services Enrollment Management Research 52

Teaching Matters Student Employment

MARCH 21, 2023

In this post, Shelagh Green, Director for Careers and Employability at The University of Edinburgh, discusses the influence of ChatGPT and other related AI on the changing landscape of job hunting and recruitments. Recruiters see benefits and challenges in harnessing emerging technologies.

Recruitment 52

Recruitment Marketing and Communication Services Career Services Student Employment 52

EAB

NOVEMBER 20, 2023

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Alumni Admissions 52

Creatrix Campus

MARCH 28, 2025

Does Your SIS Support These 11 Must-Have Student Recruitment Strategies? The list is extensive; established student recruitment tactics assist in reaching enrollment targets, keeping up with the worldwide competition and international market, attracting and recruiting the proper mix of students, and so on.

Recruitment 40

Recruitment Marketing and Communication Services Admissions Media 40

University Business

MARCH 6, 2024

Couple that with higher staff turnover and college recruitment challenges, colleges and universities must be ready to adapt to continue reeling in talented and diverse cohorts of students. “These shifts have created new and complex challenges for admissions teams across higher education.”

Admissions 122

Admissions Marketing and Communication Services Recruitment Higher Education 122

Confessions of a Community College Dean

JANUARY 11, 2023

With efforts like these gathering steam across the postsecondary landscape, it looks like higher education is in the midst of a mission shift that positions career readiness as a strategic, campuswide priority. For instance, the communication scholars Ann L. What could be wrong with this development? Darling and Deanna P.

Marketing and Communication Services 109

Marketing and Communication Services Career Services Higher Education Faculty 109

College Forward

APRIL 19, 2024

Yet, one of the most challenging aspects of service involves deciding on next steps after completing a term. We recently sat down with Jasmine McCain, College Possible Omaha’s recruitment and training manager, to discuss what it means to leverage an AmeriCorps experience. Access the AmeriCorps alumni website and the alumni job board.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Industry Higher Education Administration 52

Higher Education Inquirer

SEPTEMBER 26, 2024

The rise of online-only education has been a double-edged sword. While it has expanded access to higher education, it has also introduced a new breed of institutions (robocolleges), students (robostudents), and workers (roboworkers). While this can reduce costs, it can also lead to a dehumanized and impersonal learning experience.

Marketing and Communication Services 84

Marketing and Communication Services Safety and Security Higher Education Faculty 84

EAB

APRIL 4, 2023

Podcast How to Recruit Adult Career Switchers Episode 145. Beth and David also offer tips on ways to eliminate administrative obstacles and on the importance of focusing your marketing messages around the expected return your students can expect to see on their education investment. April 4, 2023. DK: Excellent.

Recruitment 52

Recruitment Marketing and Communication Services Industry Healthcare 52

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Fundraising Safety and Security 52