HEMJ (Higher Ed Marketing Journal)

APRIL 9, 2025

Strategies for Each Stage of the Enrollment Journey Higher education institutions face many challenges in their efforts to engage with potential students and keep them motivated while they navigate the enrollment process. To learn more, check out the infographic below, created by the Higher Education Marketing Journal.

Marketing and Communication Services 59

Marketing and Communication Services Financial Aid Admissions Higher Education 59

AIFS Abroad

FEBRUARY 13, 2025

Hospitality management requires clear communication to ensure customer needs are always met and employees can effectively collaborate with one another. One of the best ways to do this is with an international hospitality management internship. Here are five top cities for hospitality management you wont want to miss!

Hospitality 52

Hospitality Management Marketing and Communication Services Industry 52

Diverse: Issues in Higher Education

OCTOBER 9, 2023

At a time when the Latino population in the United States is growing and students are still facing daunting obstacles, Excelencia in Education is recognizing nine institutions for their clear and decisive commitment to Latino student success with the Seal of Excelencia. It enrolls roughly 43% first-generation Latino students. Hawkins Jr.

Marketing and Communication Services 336

Marketing and Communication Services Financial Aid Faculty Recruitment 336

University Business

FEBRUARY 26, 2025

The higher education consulting service surveyed nearly 350 university leaders responsible for graduate and online enrollment to understand potential areas for growth. Respondents reported a $912,000 average total budget for graduate and online enrollment management.

Marketing and Communication Services 52

Marketing and Communication Services Digital Media Recruitment Enrollment Management 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 27, 2025

Applying Principles of Organizational Development in Higher Education If you work in higher education, you know the industry is constantly evolving. Shifting student demographics, emerging technologies, and market pressures require institutions to be proactive in building a stronger, more adaptable foundation for long-term success.

Marketing and Communication Services 52

Marketing and Communication Services Industry Higher Education Management 52

HEMJ (Higher Ed Marketing Journal)

NOVEMBER 20, 2024

And many of us working in online education management — especially in a highly competitive environment — can begin to feel like Phil did. Develop and launch annual marketing campaigns. These plans are useful in that they allow academic and service units to identify areas of contribution or special projects.

Marketing and Communication Services 59

Marketing and Communication Services Management Higher Education Manufacturing 59

The Change Leader, Inc.

MARCH 18, 2025

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

Marketing and Communication Services 52

Marketing and Communication Services Research Higher Education Budget and Finance Management 52

Campus Sonar

DECEMBER 17, 2024

In fact, we used social intelligence to understand the human perception of an entire industry higher education. The real-time market and audience insights give you the information you need to turn data into insights and action plans that impact strategic outcomes.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Enrollment Management Research 52

College for Creative Study

DECEMBER 16, 2023

Interpublic Group announced the expansion of its Motor City Marketing and Communications Fellowship, a jobs program exclusively associated with IPG’s Detroit-based communications and marketing companies supporting client General Motors.

Marketing and Communication Services 52

Marketing and Communication Services Industry Recruitment Healthcare 52

The Change Leader, Inc.

APRIL 8, 2025

April 8, 2025 · Episode 254 Using Faculty Satisfaction Data for Strategic Change in Higher Education 36 Min · By The Change Leader, Inc. Faculty surveys are a familiar practice in higher education, but many institutions fall short when it comes to using that data to drive long-term change.

Faculty 52

Faculty Higher Education Marketing and Communication Services Government 52

The Change Leader, Inc.

APRIL 3, 2025

Higher education in the United States stands at a pivotal juncture, confronting a profound crisis in public confidence amid significant drops in enrollment. Once perceived as a direct path to economic and social stability, college education is increasingly viewed with skepticism.

Higher Education 52

Higher Education Marketing and Communication Services IT Education 52

University Business

DECEMBER 17, 2024

The value of a college degree from a small liberal arts school is often tied to a more intimate, meaningful higher education experience.Global education is garnering increasing interest, making study abroad an essential component for institutions striving to attract a shrinking pool of prospective students.

Study Abroad 52

Study Abroad Marketing and Communication Services Financial Aid Alumni 52

Teaching Matters Academic Support

OCTOBER 31, 2024

Addressing this gap in research and practice, the Dissertation Buddies (DB) programme was developed at Moray House School of Education and Sport (MHSES) and implemented in academic year 2020/21. Improving the taught postgraduate student experience in higher education. Innovations in Education and Teaching International.

Marketing and Communication Services 72

Marketing and Communication Services Research Hospitality Student Engagement 72

Higher Education Inquirer

MARCH 31, 2025

higher education administration. This division can lead to limited communication and a lack of understanding between those shaping the institutions direction and those most impacted by decisions. Universities rely on complex bureaucratic systems to manage operations, from student admissions to faculty performance assessments.

Higher Education Administration 40

Higher Education Administration Administration Higher Education Marketing and Communication Services 40

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. I started my career collaborating with partners who relied on the expertise of an online program manager (OPM). Capacity Building in the Modern Higher Ed Landscape Not all partnerships are created equal.

Marketing and Communication Services 101

Marketing and Communication Services Management Higher Education Enrollment Management 101

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. The same principle applies to higher education.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Higher Education Industry 75

EAB

AUGUST 21, 2023

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

Campus Sonar

FEBRUARY 25, 2025

The American College Personnel Association (ACPA)College Student Educators International ACPA wanted to better understand their current brand awareness and audience perceptions, identify ways to support student affairs professionals, and use data and insights to inform the creation of their new strategic plan.

Marketing and Communication Services 52

Marketing and Communication Services Industry Admissions Media 52

Edu Alliance Journal

MARCH 21, 2023

King will retire after nineteen years of service in that position. Hoke first affiliated with the Higher Colleges of Technology in the United Arab Emirates in 2009 as Head of Marketing and Institutional Development; that experience was followed by four years at Khalifa University with the UAE Advanced Network for Research and Education.

Administration 105

Administration Marketing and Communication Services Higher Education Administration Professional Development 105

Parchment

FEBRUARY 10, 2025

In the ever-evolving landscape of education, successful charter school administrators are constantly on the lookout for innovative methods to streamline their operations, especially for the behind-the-scenes administrative processes. One such method that has significantly transformed the education sector is the utilization of technology.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Management Electronics 52

SRHE

JANUARY 22, 2025

We concluded that this form of emotional labour was a form of wife work, work that is essential to the running of the home (aka Higher Education Institutions (HEIs)) yet often undervalued and the person carries the mental load. Professor Sarah Montano is a Professor of Retail Marketing at Birmingham Business School.

Retail 52

Retail Marketing and Communication Services Grants and Contracts Recruitment 52

The Change Leader, Inc.

APRIL 22, 2025

April 22, 2025 · Episode 256 Capital Funding Strategies in Higher Education: How Universities Are Solving Infrastructure and Student Housing Challenges 33 Min · By The Change Leader, Inc. How higher ed leaders are using capital funding strategieslike P3s, bonds, and donor partnershipsto fix infrastructure and housing gaps.

Student Housing 52

Student Housing Higher Education Development and Fund Raising Budget and Finance Management 52

Supporting Student Success

MAY 6, 2021

As you think about those inciting incidents that drew you to higher education, take time to connect with those who have been by your side on your journey. Higher education is heading into the eye of the tornado. In education, we are really good at focusing on what and how and when, at solving the problems before us.

Higher Education 130

Higher Education Computers and Informational Technology Education Hospitality 130

Blackboard Higher Education

FEBRUARY 1, 2022

The last year has revealed a demand for flexibility in higher education which will endure well beyond the pandemic. This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. 1) Speak to their career aspirations.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

The Change Leader, Inc.

APRIL 15, 2025

April 15, 2025 · Episode 255 The State of Public Trust in Higher Education: Insights from Gallup-Lumina Foundation 33 Min · By The Change Leader, Inc. Rebuilding Public Trust in Higher Education Public trust in higher education has reached historic lows.

Higher Education 52

Higher Education Education Marketing and Communication Services Media 52

The Change Leader, Inc.

JULY 17, 2017

In todays turbulent economic and political climate, higher education leaders are facing many challenges that they never have experienced before. The survey, which was conducted in June 2017, found that 58 percent of Republicans view colleges negatively while only 36 percent believe higher education is positive.

Marketing and Communication Services 52

Marketing and Communication Services Higher Education Management Faculty 52

University Business

MARCH 31, 2025

Psychological challenges are no longer a marginal concern; they are a defining issue in higher education. With mounting academic pressures, social isolation, and an increased reliance on digital communication, campus design must adapt. These areas encourage mindfulness, helping students manage the stress of university life.

Marketing and Communication Services 52

Marketing and Communication Services Architecture Media Student Engagement 52

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

Teaching Matters Student Engagement

NOVEMBER 21, 2022

Photo by Adem AY on Unsplash In this extra post, Ari Badlishah highlights the benefits of using authentic student voice in university marketing materials. Like any other student at The University of Edinburgh, I have been on the receiving end of several communications and marketing messages from the University.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

University Business

SEPTEMBER 18, 2024

“When aviation has a dip, we feel it,” says Jennifer Seymour, v ice president of general education and skilled trades at the Wichita State University Campus of Applied Sciences and Technology, familiarly known as WSU Tech. Fort Riley, an army base also recognized for aviation, is only a two-hour drive north.

Community College 116

Community College Marketing and Communication Services Manufacturing Industry 116

Great College Advice

JULY 26, 2023

Prior to this, education at Ivy League schools was limited to the economic and political elites. Then, the subjects taught were considered most relevant to being an “educated person.” Business: Today’s Educational Imperative? The educational priorities of the American public have shifted.

Marketing and Communication Services 130

Marketing and Communication Services Finance Engineering Management 130

Creatrix Campus

JANUARY 29, 2024

The Ultimate Guide to Learning Management System Software editor Mon, 01/29/2024 - 06:47 Agenda Amidst the dynamic changes in higher education, Learning Management System software emerges as a pivotal force driving institutions toward academic excellence. What is Learning Management System Software?

Management 59

Management Marketing and Communication Services Utilities Higher Education 59

Confessions of a Community College Dean

MARCH 3, 2023

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. By one count, the United States is home to more than one million unique educational credentials, which represents a more than threefold increase since 2018.

Marketing and Communication Services 117

Marketing and Communication Services Manufacturing Industry Management 117

EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Recruitment 105

University Business

APRIL 24, 2023

With a smaller pool of available students due to demographic shifts, a growing wake of attention to mental health and a swelling public skepticism of higher education, these leaders from Pennsylvania, New York, Massachusetts and Maine are redefining their job to guide their schools in murky waters.

Marketing and Communication Services 105

Marketing and Communication Services Recruitment Higher Education Fundraising 105

College Forward

APRIL 19, 2024

Yet, one of the most challenging aspects of service involves deciding on next steps after completing a term. We recently sat down with Jasmine McCain, College Possible Omaha’s recruitment and training manager, to discuss what it means to leverage an AmeriCorps experience. Access the AmeriCorps alumni website and the alumni job board.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Industry Higher Education Administration 52

EAB

MARCH 10, 2023

The new Recruitment Management module enhances Navigate’s customer relationship management (CRM) capabilities and allows institutions to recruit and retain students with a single, unified platform. However, these channels are often managed by different teams and disconnected technologies. Learn more at eab.com.

Recruitment 98

Recruitment Marketing and Communication Services Media Management 98