Parchment

NOVEMBER 25, 2024

Both the education and job market are evolving, and institutions are embracing Comprehensive Learner Records (CLRs) to keep pace with these changes. This shift is quickly transforming how higher education showcases student achievements. What’s Driving the Adoption of CLRs in Higher Education?

Marketing and Communication Services 52

Marketing and Communication Services Education Higher Education Consulting 52

Great College Advice

JANUARY 15, 2024

On it’s face, this expression of excitement lets the college know that you have done your research, that you have considered all your options in higher education, and that you have chosen to apply to this college because you feel strongly that you would be a great fit for the school. Let’s talk about “yield rate.”

Admissions 246

Admissions Marketing and Communication Services Media Consulting 246

Diverse: Issues in Higher Education

FEBRUARY 14, 2023

Carnevale from the Georgetown University Center on Education and the Workforce makes a compelling case that U.S. higher education, by virtue of its prominence in economic life, is now “the capstone in an education system that is a primary cause of the reproduction of race and class privilege across generations.” Francesca I.

Community College 299

Community College Marketing and Communication Services Faculty Professional Development 299

The Change Leader, Inc.

APRIL 3, 2025

Higher education in the United States stands at a pivotal juncture, confronting a profound crisis in public confidence amid significant drops in enrollment. Once perceived as a direct path to economic and social stability, college education is increasingly viewed with skepticism.

Higher Education 52

Higher Education Marketing and Communication Services IT Education 52

Diverse: Issues in Higher Education

AUGUST 22, 2024

Michael Koppenheffer EAB, formerly the Education Advisory Board, periodically surveys parents of students applying to college to understand their attitudes and the factors that influence their behaviors. The company does marketing on behalf of colleges and universities and engages with families around the country.

Marketing and Communication Services 182

Marketing and Communication Services Safety and Security Enrollment Management Financial Aid 182

Diverse: Issues in Higher Education

APRIL 16, 2024

Aaron Goodson, director of mental health and performance for Duke University Athletics, notes that Black student-athletes have long built community, but “in 2020, there was a demand in a lot of ways for it to be formally recognized. Invitational to promote social justice and equity. was key,” says Carter-Francique. Supreme Court’s NCAA v.

Title IX 301

Title IX Marketing and Communication Services Social Justice DEI 301

Diverse: Issues in Higher Education

AUGUST 28, 2023

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.

Marketing and Communication Services 246

Marketing and Communication Services Media Recruitment Alumni 246

Diverse: Issues in Higher Education

AUGUST 28, 2023

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.

Marketing and Communication Services 242

Marketing and Communication Services Media Recruitment Alumni 242

The Change Leader, Inc.

MARCH 18, 2025

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

Marketing and Communication Services 52

Marketing and Communication Services Research Higher Education Budget and Finance Management 52

SRHE

DECEMBER 19, 2024

In a recent study published in Policy Reviews in Higher Education , we analyzed 8,962 publications by the top 500 most productive China-affiliated scholars in Economics, Education, and Political Science between 2016 and 2020. and Germany. Substantial funding and resources further strengthen Economics’ visibility and impact.

Marketing and Communication Services 75

Marketing and Communication Services Research Higher Education Education 75

Diverse: Issues in Higher Education

OCTOBER 9, 2023

At a time when the Latino population in the United States is growing and students are still facing daunting obstacles, Excelencia in Education is recognizing nine institutions for their clear and decisive commitment to Latino student success with the Seal of Excelencia. It enrolls roughly 43% first-generation Latino students. Hawkins Jr.

Marketing and Communication Services 334

Marketing and Communication Services Financial Aid Faculty Recruitment 334

The Change Leader, Inc.

MARCH 4, 2025

March 4, 2025 · Episode 249 The Hidden Enrollment Market in Workforce Education 38 Min · By The Change Leader, Inc. Workforce education and employer-funded programs unlock hidden enrollment opportunities. million Americans who left higher education before earning a degree. According to Alana, there are 41.5

Education 52

Education Marketing and Communication Services Higher Education Management 52

Great College Advice

SEPTEMBER 28, 2023

If you want to communicate with admissions, it’s best to think carefully about how you will communicate with the humans that populate those offices of admission. One source of information that can help reduce the uncertainty — in some respects — are college admissions counselors. However, you also want to avoid being annoying.

Admissions 252

Admissions Marketing and Communication Services Financial Aid Consulting 252

HEMJ (Higher Ed Marketing Journal)

APRIL 9, 2025

Strategies for Each Stage of the Enrollment Journey Higher education institutions face many challenges in their efforts to engage with potential students and keep them motivated while they navigate the enrollment process. To learn more, check out the infographic below, created by the Higher Education Marketing Journal.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Admissions Higher Education 52

HEMJ (Higher Ed Marketing Journal)

NOVEMBER 20, 2024

And many of us working in online education management — especially in a highly competitive environment — can begin to feel like Phil did. Develop and launch annual marketing campaigns. These plans are useful in that they allow academic and service units to identify areas of contribution or special projects.

Marketing and Communication Services 59

Marketing and Communication Services Management Higher Education Manufacturing 59

College for Creative Study

DECEMBER 16, 2023

Interpublic Group announced the expansion of its Motor City Marketing and Communications Fellowship, a jobs program exclusively associated with IPG’s Detroit-based communications and marketing companies supporting client General Motors.

Marketing and Communication Services 52

Marketing and Communication Services Industry Recruitment Healthcare 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 27, 2025

Applying Principles of Organizational Development in Higher Education If you work in higher education, you know the industry is constantly evolving. Shifting student demographics, emerging technologies, and market pressures require institutions to be proactive in building a stronger, more adaptable foundation for long-term success.

Marketing and Communication Services 52

Marketing and Communication Services Industry Higher Education Management 52

Campus Sonar

DECEMBER 17, 2024

In fact, we used social intelligence to understand the human perception of an entire industry higher education. The real-time market and audience insights give you the information you need to turn data into insights and action plans that impact strategic outcomes. The data is believable because its real and quantifiable.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Enrollment Management Research 52

The Change Leader, Inc.

APRIL 8, 2025

April 8, 2025 · Episode 254 Using Faculty Satisfaction Data for Strategic Change in Higher Education 36 Min · By The Change Leader, Inc. Faculty surveys are a familiar practice in higher education, but many institutions fall short when it comes to using that data to drive long-term change.

Faculty 52

Faculty Higher Education Marketing and Communication Services Government 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. The same principle applies to higher education.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Higher Education Industry 75

HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! When it comes to your higher education email campaigns, you don’t want to be lumped in with the junk. Personalization isn’t just a buzzword.

Marketing and Communication Services 99

Marketing and Communication Services Technology/Audio/Visual Higher Education Career Services 99

Teaching Matters Academic Support

OCTOBER 31, 2024

Addressing this gap in research and practice, the Dissertation Buddies (DB) programme was developed at Moray House School of Education and Sport (MHSES) and implemented in academic year 2020/21. Improving the taught postgraduate student experience in higher education. Innovations in Education and Teaching International.

Marketing and Communication Services 73

Marketing and Communication Services Research Hospitality Student Engagement 73

University Business

DECEMBER 17, 2024

The value of a college degree from a small liberal arts school is often tied to a more intimate, meaningful higher education experience.Global education is garnering increasing interest, making study abroad an essential component for institutions striving to attract a shrinking pool of prospective students.

Study Abroad 52

Study Abroad Marketing and Communication Services Alumni Financial Aid 52

Campus Sonar

FEBRUARY 25, 2025

Unique authors can indicate a healthy community with diverse experiences and perspectives, and a shared affinity for your organization. They wanted to improve brand awareness, build team capacity, and develop an enrollment marketing strategy informed by the needs of their students. Lets break down how it works.

Marketing and Communication Services 52

Marketing and Communication Services Industry Admissions Media 52

HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

Strategies for Increasing Student Enrollment The traditional paradigms of higher education enrollment have shifted, driven by technological advancements and changing student demographics. It allows students to learn at their own pace, fitting education into their busy lives rather than the other way around.

Marketing and Communication Services 95

Marketing and Communication Services Admissions Higher Education Financial Aid 95

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 27, 2022

As a result, they’re adept at communicating through a personal device any time of day. Enter one of the latest trends in communication technology: the chatbot. Fully leveraging this technology requires an understanding of how chatbots work, as well as the role of chatbots in higher education and the kinds of data chatbots can gather.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

Parchment

JANUARY 28, 2025

In this episode, we are joined by Amber Garrison Duncan from the Competency Based Education Network, an organization dedicated to true competency what an individual knows and can do rather than on proxies for knowledge and skills. let’s who does it benefit when we think about competency based education?

Education 52

Education Manufacturing Marketing and Communication Services Industry 52

HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

Leveraging a University’s Brand Identity as a Key Differentiator in Online Higher Education Online learning blossomed at the turn of the millennium. Style: The style refers to the standard conventions of your communications. Everyone’s in the game, and schools don’t even have to be in the same arena to play. Approachable or rigorous?

Marketing and Communication Services 99

Marketing and Communication Services Higher Education Alumni Media 99

EAB

AUGUST 21, 2023

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.

Marketing and Communication Services 101

Marketing and Communication Services Management Higher Education Enrollment Management 101

SRHE

JANUARY 22, 2025

We concluded that this form of emotional labour was a form of wife work, work that is essential to the running of the home (aka Higher Education Institutions (HEIs)) yet often undervalued and the person carries the mental load. Importantly, a significant component of wife work is emotional labour.

Retail 52

Retail Marketing and Communication Services Grants and Contracts Recruitment 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 8, 2022

While traditional degrees are still king , today’s students are making major changes in how they approach their education. With this spike in interest, the alternative education market is growing rapidly. With this spike in interest, the alternative education market is growing rapidly.

Educational Programs 52

Educational Programs Marketing and Communication Services Education Utilities 52

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

A Blueprint for Enrollment Growth and Sustainability Higher education enrollment has been declining for several years, according to data from the National Center for Education Statistics (NCES). Community colleges play a crucial role in providing an accessible and affordable education to diverse student populations.

Community College 84

Community College Marketing and Communication Services Admissions Utilities 84

Supporting Student Success

MAY 6, 2021

As you think about those inciting incidents that drew you to higher education, take time to connect with those who have been by your side on your journey. Higher education is heading into the eye of the tornado. In education, we are really good at focusing on what and how and when, at solving the problems before us.

Higher Education 130

Higher Education Computers and Informational Technology Education Hospitality 130

Edu Alliance Journal

MARCH 21, 2023

King will retire after nineteen years of service in that position. Hoke first affiliated with the Higher Colleges of Technology in the United Arab Emirates in 2009 as Head of Marketing and Institutional Development; that experience was followed by four years at Khalifa University with the UAE Advanced Network for Research and Education.

Administration 105

Administration Marketing and Communication Services Higher Education Administration Professional Development 105

Blackboard Higher Education

FEBRUARY 1, 2022

The last year has revealed a demand for flexibility in higher education which will endure well beyond the pandemic. This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. 1) Speak to their career aspirations.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

Teaching Matters Student Engagement

NOVEMBER 21, 2022

Photo by Adem AY on Unsplash In this extra post, Ari Badlishah highlights the benefits of using authentic student voice in university marketing materials. Like any other student at The University of Edinburgh, I have been on the receiving end of several communications and marketing messages from the University.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52