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How to Build a University Social Media Strategy

HEMJ (Higher Ed Marketing Journal)

5 Steps for Creating Your Social Media Brand Presence For universities eager to thrive in today’s cyber-centric world, social media isn’t just a tool. The importance of maintaining a holistic brand image that resonates across diverse social media platforms cannot be overstated.

Media 103
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Inspiring Tech Context

Diverse: Issues in Higher Education

Dr. Marcus Bright The meaning that context provides can make a critical difference in tech educational curriculum like computer science. I believe that there is a need to intentionally build context around computer science education specifically. Context addresses the important “for what” question.

Utilities 258
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Takeaways for Higher Education Public Relations Professionals

HEMJ (Higher Ed Marketing Journal)

When you’re in the higher education space, you’ll inevitably hit a roadblock at some point. That’s why the Archer Education PR team put together a free webinar to show you there’s a way forward with public relations in higher education. How to Build a Digital PR Campaign for Faculty. You can watch it here. . Thought leadership.

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Tired of OPMs? Here are 5 steps to online education independence

University Business

Due to unprecedented changes in the higher education landscape, such as the impact of COVID-19 and the increasing demand for digital learning solutions , the need to adapt at a rapid pace has led many universities to depend on Online Program Managers (OPMs) for expanding their offerings in online education.

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How AI Can Empower Instructors, Support Students, and Personalize Higher Education

University Business

Q&A with Nicolaas Matthijs , Vice President of Product Management, Anthology Why is there more interest and discussion about the use of AI in higher education today? In education, however, we usually deal with a large amount of sparse and unstructured data, as well as a significant amount of natural language. Why is that important?

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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

A Blueprint for Enrollment Growth and Sustainability Higher education enrollment has been declining for several years, according to data from the National Center for Education Statistics (NCES). Community colleges play a crucial role in providing an accessible and affordable education to diverse student populations.

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Leveraging Faculty as a Brand Differentiator

HEMJ (Higher Ed Marketing Journal)

Leveraging Faculty as a Brand Differentiator How Faculty Engagement Can Enhance Public Relations Competition is fierce in the ever-changing higher education landscape, and degree programs need to work hard to stand out, requiring enrollment teams to build unique marketing strategies. This is where faculty support can be a valuable asset.

Faculty 97