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IPG Motor City Marketing and Communications Fellowship Program Expands

College for Creative Study

Interpublic Group announced the expansion of its Motor City Marketing and Communications Fellowship, a jobs program exclusively associated with IPG’s Detroit-based communications and marketing companies supporting client General Motors.

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The Art of Persuasion and Personas in Enrollment Marketing

HEMJ (Higher Ed Marketing Journal)

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. The same principle applies to higher education.

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Chatbots in Higher Education and the Future of Communication

HEMJ (Higher Ed Marketing Journal)

As a result, they’re adept at communicating through a personal device any time of day. Enter one of the latest trends in communication technology: the chatbot. Fully leveraging this technology requires an understanding of how chatbots work, as well as the role of chatbots in higher education and the kinds of data chatbots can gather.

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Tips for building your AmeriCorps service into a career

College Forward

Yet, one of the most challenging aspects of service involves deciding on next steps after completing a term. Eight ways to leverage your AmeriCorps network: Develop your AmeriCorps service pitch: What was the impact and how did you grow? Tap into the network: AmeriCorps organizations exist all over the country, and so do alumni.

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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

A Blueprint for Enrollment Growth and Sustainability Higher education enrollment has been declining for several years, according to data from the National Center for Education Statistics (NCES). Community colleges play a crucial role in providing an accessible and affordable education to diverse student populations.

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How micro-credentials are spurring deeper collaboration between community college and employers

University Business

“When aviation has a dip, we feel it,” says Jennifer Seymour, v ice president of general education and skilled trades at the Wichita State University Campus of Applied Sciences and Technology, familiarly known as WSU Tech. Fort Riley, an army base also recognized for aviation, is only a two-hour drive north.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.