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When Education Fails to Align with the Workforce

Diverse: Issues in Higher Education

More than one quarter of all middle-skills credentials and associate degrees offered nationwide are misaligned with the needs of their local labor markets, according to the latest report from the Georgetown University Center on Education and the Workforce (CEW), " The Great Misalignment." Spires agreed.

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Macro Marketing Themes for Micro Education Programs

HEMJ (Higher Ed Marketing Journal)

While traditional degrees are still king , today’s students are making major changes in how they approach their education. With this spike in interest, the alternative education market is growing rapidly. With this spike in interest, the alternative education market is growing rapidly.

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Enrollment Strategies and the Evolving Expectations of Students in 2024

HEMJ (Higher Ed Marketing Journal)

Strategies for Increasing Student Enrollment The traditional paradigms of higher education enrollment have shifted, driven by technological advancements and changing student demographics. But not all online programs are created equal. Enrollment Strategies for Modern Students In many ways, higher education is defined by tradition.

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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

A Blueprint for Enrollment Growth and Sustainability Higher education enrollment has been declining for several years, according to data from the National Center for Education Statistics (NCES). Community colleges play a crucial role in providing an accessible and affordable education to diverse student populations.

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CLRs Today and Tomorrow: Connecting Education to Employment

Parchment

Both the education and job market are evolving, and institutions are embracing Comprehensive Learner Records (CLRs) to keep pace with these changes. This shift is quickly transforming how higher education showcases student achievements. What’s Driving the Adoption of CLRs in Higher Education?

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How to empower student-parents in higher education: A conversation with Generation Hope

EAB

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.