Hybrid Hype in Higher Ed – Is your campus ready?
Dr. Josie Ahlquist
MAY 31, 2022
When I first began my work researching and writing about social media, I considered myself an ambitious cheerleader – maybe even a hype woman – for campuses to adopt the latest digital communication tools to better tell their stories and connect with students. In 2012 it was Twitter and Instagram; today it’s TikTok or Discord. But adoption does not equal impact.
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