Why College Matters: Out of Touch with Social Class Realities
Higher Education Inquirer
APRIL 19, 2025
Serve Marketing's Why College Matters media campaign stacks the deck in favor of higher education and expects consumers to believe the story they tell. The problem with this campaign, and its anonymous funders, is that for many folks, college (and life after college) is problematic at best and oppressive at worst. The Higher Education Disconnect: What Survey Results Miss About Americans' Real Concerns The Why College Matters campaign presents data suggesting Americans' perceptions of higher educ
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