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How two-way texting aids in student support and retention

Confessions of a Community College Dean

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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Busting Roadblocks in the Community College Enrollment Cycle

HEMJ (Higher Ed Marketing Journal)

To ensure that doesn’t happen, avoid these common pitfalls in the community college enrollment journey: Complex Enrollment Processes Lengthy admissions procedures: Complicated and time-consuming application processes can frustrate new students, especially those unfamiliar with higher education procedures. What support services are available?

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Enrollment and Admissions Funnel: The Student Journey from Inquiry to Enrollment

HEMJ (Higher Ed Marketing Journal)

This data is invaluable for refining marketing strategies and improving engagement tactics to ensure they meet the expectations and needs of prospective students. This involves providing more detailed information about what the institution offers, such as programs, support services for online students, and financial aid options.

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Understanding the ACBSP Accreditation Process

Creatrix Campus

The organization was founded with the goal of improving the quality of business education and promoting excellence in teaching, research, and service. ACBSP accreditation indicates that a business program has met specific standards of quality, including curriculum, faculty, facilities, and student support services.

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Understanding the purpose and role of the CAA UAE in higher education

Creatrix Campus

It evaluates a range of factors, including the institution's governance and administration, academic programs, faculty, and student services, to determine whether the institution should receive accreditation. The application should demonstrate the HEI's compliance with the CAA's criteria and standards.