HEMJ (Higher Ed Marketing Journal)

APRIL 9, 2025

Institutions and enrollment teams have the unique opportunity to support students on their journey through each stage of the enrollment funnel awareness, interest, consideration, intent, application, and enrollment to help them achieve their goals. Strategies to stand out include the following: Promote your brand.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Admissions Higher Education 52

Confessions of a Community College Dean

MARCH 16, 2023

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

Marketing and Communication Services 104

Marketing and Communication Services Financial Aid Community College Support Services 104

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

5 Tips for Keeping Students Engaged Throughout the Admissions Process In higher education, the enrollment funnel can feel like a battleground for institutions vying to convert interest into commitment. Traditionally, the enrollment funnel has been viewed simply: attract, engage, and enroll.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

Experiential Learning Depot

APRIL 27, 2023

Students did all of the things required for developing a business such as writing a business plan and conducting market research but didn't actually start their businesses (most of them anyway). Students practice budgeting and writing skills. They communicate and collaborate with the community.

Marketing and Communication Services 52

Marketing and Communication Services Management Media Research 52

Creatrix Campus

JULY 18, 2022

They are powerful tools that can streamline customer support, communication, and management. They are frequently used to make critical touchpoints throughout the student lifecycle, from initial application to graduation. A higher education CRM system also assists staff in improving internal and external communication.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.

Student Services 52

Student Services Higher Education Professional Development Education 52

EAB

MAY 16, 2023

So one of the things that we found that was challenging was the hesitance of our community trying to master some new skills. And so what we also noted was that in order for this to happen, we needed to get more marketing involved, across the campus to be able to promote this new platform. How will students know about it?

Marketing and Communication Services 94

Marketing and Communication Services Faculty Utilities Institutional Research 94