HEMJ (Higher Ed Marketing Journal)

APRIL 9, 2025

To learn more, check out the infographic below, created by the Higher Education Marketing Journal. Universities can use the following strategies to reach potential students: Use a mix of digital and traditional marketing. Personalize your tactics. Strategies to stand out include the following: Promote your brand.

Marketing and Communication Services 59

Marketing and Communication Services Financial Aid Admissions Higher Education 59

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked it to write a news release about a digital marketing program launching at New York University.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Engineering Higher Education 75

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Fundraising Safety and Security 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

Prospective students might start their journey by conducting a simple Google search, but they will also often visit social media platforms, participate in virtual campus tours, and attend online webinars before starting their application. Content marketing, informational webinars, and targeted emails play a significant role in this stage.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

Experiential Learning Depot

APRIL 27, 2023

Students did all of the things required for developing a business such as writing a business plan and conducting market research but didn't actually start their businesses (most of them anyway). They communicate and collaborate with the community. Remember, one of the components of a business plan is a marketing plan.

Marketing and Communication Services 52

Marketing and Communication Services Management Media Research 52

Creatrix Campus

MARCH 28, 2025

The list is extensive; established student recruitment tactics assist in reaching enrollment targets, keeping up with the worldwide competition and international market, attracting and recruiting the proper mix of students, and so on. 98% favored social media advertising. 72% relied on external digital advertising.

Recruitment 40

Recruitment Marketing and Communication Services Admissions Media 40

Parchment

SEPTEMBER 10, 2024

Comprehensive Learner Records are billed as a new way for learners to communicate the totality of their educational experience. And I think all over the country, early on, Student Affairs created this transcript type that would document some of those Student Affairs activities. And we did a good job of marketing it.

Marketing and Communication Services 52

Marketing and Communication Services Student Affairs Study Abroad Research 52