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Enrollment Strategies for Moving Students through the Funnel

HEMJ (Higher Ed Marketing Journal)

To learn more, check out the infographic below, created by the Higher Education Marketing Journal. Universities can use the following strategies to reach potential students: Use a mix of digital and traditional marketing. This is a big step for students who may need help submitting documents and fulfilling admission requirements.

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Escape Velocity: The Power of Your Multiyear Growth Road Map

HEMJ (Higher Ed Marketing Journal)

Develop and launch annual marketing campaigns. In my recent article on building online student services , we discussed the importance of assessing your organizational design and effectiveness to identify improvement opportunities and facilitate high-quality growth. Receive enrollment targets. Pursue prospective students.

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Harnessing the Power of Technology for Effective Charter School Operations

Parchment

By offering an intuitive, user-friendly platform, K-12 Enroll enables schools to manage applications, track enrollment progress, and communicate with families efficiently. The platform centralizes all enrollment data, eliminating the need for scattered spreadsheets and manual tracking.

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How two-way texting aids in student support and retention

Confessions of a Community College Dean

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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As microcredentials boom, employers' hiring platforms fumble

Confessions of a Community College Dean

In a perfect world, technology would streamline the communication process. Most systems allow for attachments, according to the Northeastern report, though that requires a recruiter to view and evaluate the document manually. Later, they faxed the documents. Then they emailed résumés.

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Presidential Evaluations: How University Boards Strengthen Oversight: Structured evaluations strengthen governance, accountability, and institutional success

The Change Leader, Inc.

If marketing and enrollment fail to bring in the needed students for financial sustainability, the board doesnt (or shouldnt) hold the marketing team accountable, they should hold the president accountable. However, in year three, a full 360 is conducted on the president that includes faculty, staff, administration, and the board.