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How two-way texting aids in student support and retention

Confessions of a Community College Dean

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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Admissions workloads are enormous. Here is how AI can help

University Business

Common App applications have risen over the past decade, and colleges can now reach more prospective students through high-touch digital marketing campaigns. Post-pandemic high school students are especially keen to ask about mental health services, says Nathan Ament, vice president for enrollment and dean of admission at Knox College.

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Presidential worries: What’s keeping these Northeastern presidents up at night?

University Business

SUNY Oneonta President Alberto Cardelle invited Hartwick College to join the Regional Innovation Council to collaborate on regional issues and opportunities in healthcare and human services, business development, and employee recruitment and retention to name a few. The day of mass marketing is a thing of the past.”

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As microcredentials boom, employers' hiring platforms fumble

Confessions of a Community College Dean

In a perfect world, technology would streamline the communication process. Most systems allow for attachments, according to the Northeastern report, though that requires a recruiter to view and evaluate the document manually. Later, they faxed the documents. Then they emailed résumés.

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Student journalists sue district over record requests

Confessions of a Community College Dean

An institution that receives a public records request in the state generally has 10 days to determine what documents it has within the request’s purview and must “promptly” disclose the documents. “Peralta CCD staff has continuously worked with Citizen reporters to provide documents,” he said in an email.

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EAB Strategic Advisory Services Extends Breadth and Depth of Coverage

EAB

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.