University Business

FEBRUARY 26, 2025

For example, less than one full-time staff member is dedicated to digital marketing despite the fact digital media was identified as the most effective source for lead generation. Institutions tended to split responsibility with an outside vendor mostly on recruitment marketing, marketing research and international recruitment.

Marketing and Communication Services 52

Marketing and Communication Services Digital Media Recruitment Enrollment Management 52

Diverse: Issues in Higher Education

APRIL 15, 2023

She joined the task force, and over the next year, members laid out a program for recruiting and retaining minority students. Jackson and a few other African American students came together and created a list of recommendations that was submitted to administration and prompted the formation of a task force.

Title IX 328

Title IX Telecommunication Digital Media Research 328

University Business

OCTOBER 3, 2024

When STEM disciplines integrate the humanities and arts , learning outcomes include critical thinking, resilience, self-efficacy and other valuable traits, such as “recruitment, learning and retention of women and underrepresented minorities.”

Engineering 105

Engineering Digital Media Alumni Recruitment 105

EAB

SEPTEMBER 14, 2023

The responses of these “HBCU-seeking” students indicate clear trends in how students search for and evaluate colleges, which can help HBCU enrollment leaders maximize recruitment among that population. Here are two of our top survey insights to help HBCUs better engage and recruit prospective students. Encourage Family Involvement.

Student Conduct 59

Student Conduct Recruitment Media Alumni 59

EAB

JULY 18, 2023

Enrollment targets continue to rise despite strong headwinds from the growth of stealth shopping among prospective students, staff shortages , and skyrocketing digital media costs. For example, you may be focusing only on recruiting current seniors or alumni. And it’s no surprise. Ready to find out more?

Recruitment 52

Recruitment Healthcare Digital Media Enrollment Management 52

EAB

OCTOBER 10, 2023

Blogs Our New Staffing Model Playbook for Higher Ed CMOs Insights from a former higher ed CMO on how to adapt staffing models to meet market realities Many higher ed marketing and enrollment teams are not equipped to keep up with today’s changing recruitment expectations in the race to attract and enroll prospective students.

Enrollment Management 52

Enrollment Management Digital Media Management Recruitment 52

HEMJ (Higher Ed Marketing Journal)

NOVEMBER 6, 2022

Next, we focus on getting faculty member names and institutional affiliations out to audiences beyond academia by pitching ideas for faculty-generated content to traditional and digital media outlets and platforms. What Are the Benefits of Digital Public Relations?

Media 52

Media Faculty Engineering Industry 52