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Respondents reported a $912,000 average total budget for graduate and online enrollmentmanagement. Several facets of graduate and online enrollment operations are being hampered, the survey found. However, most respondents say they lack the staff or infrastructure for that kind of progress.
Teams need to master data-driven digital marketing and seamless web experiences to attract leads and nurture them to applicants and enrolled students. Insourcing areas like digital marketing or enrollment-focused web strategy limits scale, stifles innovation, and leaves you exposed to today’s high staff turnover rates.
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