EAB

OCTOBER 24, 2023

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. Just to provide you with some context, adult learners now make up 42% of total higher education revenue. In our survey, we asked what were the primary reasons for continuing your education? music] 0:00:48.5

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

EAB

SEPTEMBER 26, 2023

Source: EAB Student Communication Preferences Survey 2023) --> Financial concerns are highly correlated to both stopping out and mental health challenges. Financial Aid Promotion: Marketing materials clearly explain financial aid eligibility and options. Financial hardship is the #1 reason students stop out.

Community College 59

Community College Budget and Finance Management Marketing and Communication Services Financial Aid 59

Parchment

MARCH 12, 2024

And then I think the other thing is really, again, providing more of these on ramps to educational programs that take fewer than two years to complete. I think that we’ve had some challenges in post -secondary education. It’s like, please, we need better communication between these two different parties.

Research 52

Research Manufacturing Community College Marketing and Communication Services 52