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It is not news that colleges and universities are expensive,” said Michael Koppenheffer, EAB vice president, Enroll360 marketing, analytics and AI strategy and a contributing consultant to the paper. “It The company does marketing on behalf of colleges and universities and engages with families around the country. Ernest Brevard Jr.,
March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.
March 4, 2025 · Episode 249 The Hidden Enrollment Market in Workforce Education 38 Min · By The Change Leader, Inc. Workforce Education and the Hidden Enrollment Market The traditional higher education model is facing increasing pressure. Durable skills: Critical thinking, teamwork, communication, adaptability.
Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.
Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.
The degree requires a focus in one of three areas: Finance, Accounting and Real Estate (FARE), Hospitality Leadership (HOLD), or ServicesMarketing and Operations Management (SMOM). I’m not saying that this is a positive development, but economics is definitely where the demand is these days.
Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Who they are Typically, adult learners—sometimes called “non-traditional students,” although that definition is fading from the vernacular—are defined as students aged 25 or older.
There is definitely not as much “wiggle room” as you would think in the materials budget! Almost all of the materials budgets are tied up in subscriptions and access fees for online resources, often with multi-year contracts with vendors that provide these services. The complexity of this process is difficult to relate.
Caylie and Matthew explore the challenges and opportunities for institutions that are eager to tap into a new market of at least 700,000 potential students. My name is Matt McAloon, and I'm a researcher here at the firm. My name is Callie, I am a research analyst at EAB and I've always been interested in criminology.
Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. As a strategic consultant advising higher education clients on crisis communication, I counsel them to lead from values—to base their decisions on true authenticity. Launched by Richard W.
They explain how over the years, they’ve adapted their services in response to the lessons learned from their experiments. Nikki Stuart is a digital programme manager and Lauren Johnston-Smith is an online learning marketing projects manager at the University of Edinburgh. Definitely!
We speak with Lindsay Daugherty, Senior Policy Researcher from RAND Corporation to dig into the research around stackable credential programs and whether they are delivering on their premise — to advance a learner’s opportunities and outcomes. Matthew Sterenberg (11:45.23) So Lindsay, you are a senior policy researcher.
EAB · TSU’s Systematic Approach to Student Success Navigate Navigate is higher education's leading student CRM, built based on a decade of research to improve recruitment, student success, and the student experience. So one of the things that we found that was challenging was the hesitance of our community trying to master some new skills.
Here are some life skills that I prioritize in my curriculum: Budgeting Technical Writing Tech Literacy Project Management (Time/Task Management) Planning Critical and Analytical Thinking Networking Communication Collaboration and Teamwork Data Analysis Problem-Solving Creativity And there are so many more!
Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment. So our near-peer coaching programs at Let's Get Ready are fully virtual, they're text-based, culturally responsive, and they're built on youth development and behavioral economics research. JS: Yeah.
In his latest podcast episode, Dr. Drumm McNaughton talks with two CEW professors who worked on the study, Research Professor of Education and Economics Dr. Zack Mabel and Associate Director of Editorial Policy and Senior Editor/Writer Kathryn Campbell. Zack, you want to go first? Zack Mabel 02:20 Sure.
Leadership began by listening to staff to identify and resolve disconnects between departments, which had been limiting their ability to market and fill open courses. I'm Tara Zirkel, Director of Strategic Research with a focus on community colleges here at EAB. We have an 11000 square mile service area, a large service area.
Beth and David also offer tips on ways to eliminate administrative obstacles and on the importance of focusing your marketing messages around the expected return your students can expect to see on their education investment. EAB · How to Recruit Adult Career Switchers Transcript [music] 0:00:12.7 That will build up across time. DK: Excellent.
16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Some Villanova schools and colleges offer a required class on career and PD.
23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).
AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. Users and researchers (including ChatGPT’s creators) are only just beginning to understand its full range of capabilities. In most cases, the answer is a definite “yes.”
The three urge schools to invest in transfer advisors, website improvements, and auxiliary services designed to help transfer students build engagement with staff and other students even before they arrive on your campus. MS: Ted it's interesting you mentioned the demographic cliff and being one of the definitely up at night issues.
I sat down with EAB Research Advisory Services Director and Subject Matter Expert Melanie Overton to learn what has made this seminar so popular and what leadership takeaways partners bring back to their campus teams. We know that empathetic listening communicates that we care about people. MO: I know!
It is clear that there is a problem on campus with direct communication between students and an array of services they may not know about, or may not know them. The missing link for the Recchi sisters was a question that is rarely on the minds of campus administrators: “Do we have a primary line of communication with our students?”
In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country. Top Topics and Trends Let’s start with a high-level snapshot of the survey results.
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The sales research and outreach I did have tangible benefits for TOAD.ai From there I learned how to find contact information for the Heads of Marketing through calling or online research. Also, I’ve learned about internal company functions, shown how to make financial models, and how to pitch to investors.
Verbal communication must occur before the program begins and should involve identifying projects that the intern must complete by the end of the program. Integrate two-way feedback to encourage strong communication throughout the internship. These communications are preferred daily but must be done weekly at the very least.
The two discuss the growth of the non-consumption market, the challenges of recruiting Gen P students—those heavily impacted by the pandemic—as well as unexpected impacts from the recent Supreme Court ruling on ways that colleges engage with prospective students. Transcript [music] 0:00:10.4 music] 0:00:43.2 MR: Yeah, I can.
Colleges must also help communicate the ROI for getting a post-secondary degree. So you think about particularly how quickly the labor market landscape has been changing over the last 10-15 years. However, you need to have those support services at the schools as well and to be able to monitor progress. We all focus.
EAB’s Tara Zirkel is joined by Center for Community College Student Engagement Executive Director Dr. Linda Garcia, as well as Associate Director of Publications, Dr. Courtney Adkins, to discuss new research on student engagement. I'm Tara Zirkel, a Director of Strategic Research at EAB. Give these folks a listen and enjoy.
Different Possible Approaches to AI Adoption By Difficulty, Cost, and Impact Note, by the way, that in the table above and elsewhere in this post I use ChatGPT to stand for the larger group of similarly featured and, to some degree, interchangeable AI services out there—Bard, Claude, Jasper, etc. In most cases, the answer is a definite “yes.”
This gap, exacerbated by widespread discounting practices, underscores the need for greater transparency in communicating the true costs and financial aid options to prospective students. This may involve re-evaluating institutional missions and embracing more flexible, career-focused educational models. and, it really.
I mean, think about customer service, like we all want to feel good about something, right? Like if I get all these wraparound services, Heather (11:12.749) Mm-hmm. And I love your point because we, if you, nothing’s just a transaction. Heather (10:43.278) Mmm. Okay, number three, don’t blame students.
In this episode, we sit down with John Fink from the Community College Research Center to discuss what we learned from the data and how it can help dual enrollment practitioners. John Fink (02:02.004) So dual enrollment has definitely been growing for the last two decades, know, steady upward tick.
You’re making me pay to, to go back to communicate something that I know that I know this and so that barrier is very real for people, right? But I also know that the industry at large, when you served a more 18 to 22-year-old traditional market, you weren’t thinking about transfer. That is a tremendous market right now.
Explore concepts like the role of philanthropy in establishing museums, debates around repatriation of objects, public funding for the arts, different curating styles and the marketing of the arts. Fashion Marketing and Communication: Examine the role of marketing in fashion business success! Communications.
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“I’ve had people tell me you could order hamburgers and the order would come in and it was chicken breast,” says Robert Nelson, chief executive officer at NACUFS, the National Association of College & University Food Services. “They should celebrate it and market that they’re engaging in it.
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