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Report: Parents of Prospective College Students Worry about Cost and Safety

Diverse: Issues in Higher Education

It is not news that colleges and universities are expensive,” said Michael Koppenheffer, EAB vice president, Enroll360 marketing, analytics and AI strategy and a contributing consultant to the paper. “It The company does marketing on behalf of colleges and universities and engages with families around the country.

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Enrollment Marketing Strategy: How to Attract Students and Align Programs: Changing Higher Ed podcast 251 with host Dr. Drumm McNaughton and guest Max DesMarais

The Change Leader, Inc.

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

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The Hidden Enrollment Market in Workforce Education: Changing Higher Ed podcast 249 with host Dr. Drumm McNaughton and guest Alana Rose

The Change Leader, Inc.

March 4, 2025 · Episode 249 The Hidden Enrollment Market in Workforce Education 38 Min · By The Change Leader, Inc. Workforce Education and the Hidden Enrollment Market The traditional higher education model is facing increasing pressure. Durable skills: Critical thinking, teamwork, communication, adaptability.

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What Is Organizational Development?

HEMJ (Higher Ed Marketing Journal)

Shifting student demographics, emerging technologies, and market pressures require institutions to be proactive in building a stronger, more adaptable foundation for long-term success. Additionally, collaboration tools like Asana, Trello, Monday.com, Slack, and Microsoft Teams are critical for project management and internal communications.

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Escape Velocity: The Power of Your Multiyear Growth Road Map

HEMJ (Higher Ed Marketing Journal)

Develop and launch annual marketing campaigns. In my recent article on building online student services , we discussed the importance of assessing your organizational design and effectiveness to identify improvement opportunities and facilitate high-quality growth. Receive enrollment targets. Pursue prospective students.

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The Future of Partnership Is Capacity Building 

HEMJ (Higher Ed Marketing Journal)

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.

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How two-way texting aids in student support and retention

Confessions of a Community College Dean

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.