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It is not news that colleges and universities are expensive,” said Michael Koppenheffer, EAB vice president, Enroll360 marketing, analytics and AI strategy and a contributing consultant to the paper. “It The company does marketing on behalf of colleges and universities and engages with families around the country.
March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.
Shifting student demographics, emerging technologies, and market pressures require institutions to be proactive in building a stronger, more adaptable foundation for long-term success. Additionally, collaboration tools like Asana, Trello, Monday.com, Slack, and Microsoft Teams are critical for project management and internal communications.
Develop and launch annual marketing campaigns. In my recent article on building online student services , we discussed the importance of assessing your organizational design and effectiveness to identify improvement opportunities and facilitate high-quality growth. Receive enrollment targets. Pursue prospective students.
Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.
Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.
Five of the eight are among the 10 oldest universities in the country: Harvard – 1636 Yale – 1702 Penn – 1740 Princeton – 1746 Columbia – 1754 Brown and Dartmouth were founded a little bit later (in 1746 and 1769, respectively). This was true of all the so-called “land grant” universities).
And we just need to credential them better so that it’s easy to communicate that information. did you fundamentally change the programs or was it a different way to communicate what you were already doing? Kristen Vanselow (00:04.114) Thank you so much, Matt. It’s a great pleasure to connect with you.
Understanding Outcome Based Education: Definition, Implementation, and Benefits editor Mon, 05/29/2023 - 06:35 According to a recent survey by the Association of American Colleges and Universities, 93% of employers believe that a candidate's ability to demonstrate essential outcomes is more important than their degree completion.
How to Attract and Retain a Diverse Student Population The definition of the modern learner has shifted: The nontraditional student is the new traditional student. Importance of a Diverse Student Population In everything we do at Archer Education, from marketing to admissions to retention, we know that one size does not fit all.
They explain how over the years, they’ve adapted their services in response to the lessons learned from their experiments. Nikki Stuart is a digital programme manager and Lauren Johnston-Smith is an online learning marketing projects manager at the University of Edinburgh.
There is definitely not as much “wiggle room” as you would think in the materials budget! Almost all of the materials budgets are tied up in subscriptions and access fees for online resources, often with multi-year contracts with vendors that provide these services. on one time purchases, and the other 2.5%
Caylie and Matthew explore the challenges and opportunities for institutions that are eager to tap into a new market of at least 700,000 potential students. And why should our partners care about this market? CP: Yeah, I definitely think it's an option for institutions to explore. Give these folks a listen and enjoy.
Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. As a strategic consultant advising higher education clients on crisis communication, I counsel them to lead from values—to base their decisions on true authenticity. Say you’re sorry.
We are definitely leading the charge during a very tense time in higher education where campuses are being forced to change practice due to legislative shifts. Our long-term goal is to continue growing and providing services, support, and resources to our members with more sponsors. AALHE, ACPA, AIR, NASPA) or other organizations (e.g.,
As a global hub for finance, fashion, technology, marketing, and media, the city offers incredible internship opportunities for students and recent graduates. Some of our most sought-after internships are in Fashion, International Business, Marketing, and International Politics. View Internship Programs in Australia. Berlin, Germany.
Matthew Sterenberg (00:10.646) Yeah, so you are the executive vice president and chief operating officer at the competency based education network. Why is competency important? let’s who does it benefit when we think about competency based education? Amber Garrison Duncan (00:29.808) Yeah, that’s a great question.
Instead of interning and taking coursework at the same time, he kicked off his experience down under as a Marketing & Community Management intern in the weeks before his course load officially began at the University of Sydney. “I decided to undergo a marketing internship even though it is not one of my majors. .
In this episode, Dr. Drumm McNaughton speaks with Brent Miller, Higher Education Market Sector Leader at HED, about how institutional leaders are creatively structuring major projects through P3s, donor partnerships, and local bonds, while managing long-term costs and aligning with campus missions. So, this is a new area for me.
Leadership began by listening to staff to identify and resolve disconnects between departments, which had been limiting their ability to market and fill open courses. I'm Tara Zirkel, Director of Strategic Research with a focus on community colleges here at EAB. We have an 11000 square mile service area, a large service area.
This includes rethinking how they present themselves in the market, particularly around mission clarity and relevanceareas that demand careful attention to positioning and branding. Clearly communicate the ROI of each program , expected outcomes, and total cost to help students make informed decisions. Make value transparent.
I enjoy engaging with the university community, how I could help collaborate across the campus in supporting our students. I'm just so happy you all get to share that with the rest of the higher education community through Office Hours. And so that goes back to what Naomi was talking about, marketing it. It's been some time.
Improved business abilities, communication skills, and overall development. They wish for an ultimate self-service experience to apply for grades and certificates. What is 360 degree learning and why should higher ed institutes consider it? Tue, 06/07/2022 - 07:41. 360 degree learning - the concept of the new age. Transcripts.
Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment. So a CBO, community-based organization, is a really broad term that I would say is probably most often used pretty interchangeably with non-profit. Speaker 1: Hello and welcome to Office Hours With EAB.
Here are some life skills that I prioritize in my curriculum: Budgeting Technical Writing Tech Literacy Project Management (Time/Task Management) Planning Critical and Analytical Thinking Networking Communication Collaboration and Teamwork Data Analysis Problem-Solving Creativity And there are so many more! What is an experiential project?
16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.
Beth and David also offer tips on ways to eliminate administrative obstacles and on the importance of focusing your marketing messages around the expected return your students can expect to see on their education investment. EAB · How to Recruit Adult Career Switchers Transcript [music] 0:00:12.7 Welcome to the program, Beth. DK: Excellent.
The three urge schools to invest in transfer advisors, website improvements, and auxiliary services designed to help transfer students build engagement with staff and other students even before they arrive on your campus. Ted McKown: Good, how are you doing? AA: Doing good, doing good. This is a tough time for transfer.
The Georgetown Center for Education in the Workforce’s research focuses on three core areas: jobs, skills, and equity, with the goal of better aligning education and training with workforce and labor market demand. The report highlights three basic pathways: high school, community college, and university. This is your first time.
AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. In most cases, the answer is a definite “yes.” You’ve no doubt heard about generative AI and tools like ChatGPT , but what exactly are they, and how can they help your advancement strategy? What is Artificial Intelligence (AI)?
Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., This holistic approach encompasses marketing, recruitment, admissions, and retention strategies, all aimed at achieving optimal enrollment and graduation rates. minority and STEM).
I sat down with EAB Research Advisory Services Director and Subject Matter Expert Melanie Overton to learn what has made this seminar so popular and what leadership takeaways partners bring back to their campus teams. We know that empathetic listening communicates that we care about people. Why does it seem like it's never enough?
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“You can create a net-zero campus pretty easily by just shutting it down,” quips Jay Antle, executive director of the Center for Sustainability and a history professor at Johnson County Community College, in Kansas. ” Good and green, but not for the right reasons.
In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country.
It is clear that there is a problem on campus with direct communication between students and an array of services they may not know about, or may not know them. It is clear that there is a problem on campus with direct communication between students and an array of services they may not know about, or may not know them.
Verbal communication must occur before the program begins and should involve identifying projects that the intern must complete by the end of the program. Integrate two-way feedback to encourage strong communication throughout the internship. These communications are preferred daily but must be done weekly at the very least.
The two discuss the growth of the non-consumption market, the challenges of recruiting Gen P students—those heavily impacted by the pandemic—as well as unexpected impacts from the recent Supreme Court ruling on ways that colleges engage with prospective students. Transcript [music] 0:00:10.4 music] 0:00:43.2 MR: Yeah, I can.
Well, I think it’s very similar in terms of the education workforce community to where employers, as they see, they don’t have to throw out system of record applicant tracking system and that institutions don’t have to replace their student information system. Nick Moore (00:12.29) Well, thanks so much.
From there I learned how to find contact information for the Heads of Marketing through calling or online research. George, the CEO, has to draft contracts, legal documents, financial models, pitch decks for clients, write finished proposals, and manage each of these communication channels. Read on to get the scoop!
This gap, exacerbated by widespread discounting practices, underscores the need for greater transparency in communicating the true costs and financial aid options to prospective students. The higher education landscape is facing unprecedented changes, with student demographics shifting and financial pressures mounting. Nice to be here. [00:01:31]
Different Possible Approaches to AI Adoption By Difficulty, Cost, and Impact Note, by the way, that in the table above and elsewhere in this post I use ChatGPT to stand for the larger group of similarly featured and, to some degree, interchangeable AI services out there—Bard, Claude, Jasper, etc. In most cases, the answer is a definite “yes.”
And earning graduate certificates after a bachelor’s degree, people refer to those as stackable credentials. And so it really can be any of these things. Our work has really focused primarily on on programs that start with a shorter term credential. So a credential that takes less than two years of coursework to earn. A lot of times, right.
So really excited to have joining me today from the Center for Community College Student Engagement, Dr. Courtney Adkins, Associate Director of Publications and Dr. Linda Garcia, Executive Director. One month later after that, in that same first semester, James, his tone has changed, even the way he communicates. Great to be here.
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