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Report: Parents of Prospective College Students Worry about Cost and Safety

Diverse: Issues in Higher Education

It is not news that colleges and universities are expensive,” said Michael Koppenheffer, EAB vice president, Enroll360 marketing, analytics and AI strategy and a contributing consultant to the paper. “It The company does marketing on behalf of colleges and universities and engages with families around the country.

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What Is Organizational Development?

HEMJ (Higher Ed Marketing Journal)

Applying Principles of Organizational Development in Higher Education If you work in higher education, you know the industry is constantly evolving. How Is Org Dev Applied in the Higher Ed Industry ? Thats where organizational development (also known as org dev or OD) comes in.

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Enrollment Marketing Strategy: How to Attract Students and Align Programs: Changing Higher Ed podcast 251 with host Dr. Drumm McNaughton and guest Max DesMarais

The Change Leader, Inc.

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

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Escape Velocity: The Power of Your Multiyear Growth Road Map

HEMJ (Higher Ed Marketing Journal)

And many of us working in online education management — especially in a highly competitive environment — can begin to feel like Phil did. Develop and launch annual marketing campaigns. These plans are useful in that they allow academic and service units to identify areas of contribution or special projects. Onboard students.

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The State of Public Trust in Higher Education: Insights from Gallup-Lumina Foundation: Changing Higher Ed® podcast 255 with host Dr. Drumm McNaughton and Dr. Courtney Brown

The Change Leader, Inc.

April 15, 2025 · Episode 255 The State of Public Trust in Higher Education: Insights from Gallup-Lumina Foundation 33 Min · By The Change Leader, Inc. GallupLumina data shows why trust in higher ed is decliningand what colleges must do to regain credibility, relevance, and workforce alignment.

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Capital Funding Strategies in Higher Education: How Universities Are Solving Infrastructure and Student Housing Challenges: Changing Higher Ed podcast 256 with host Dr. Drumm McNaughton and guest Brent Miller of HED

The Change Leader, Inc.

April 22, 2025 · Episode 256 Capital Funding Strategies in Higher Education: How Universities Are Solving Infrastructure and Student Housing Challenges 33 Min · By The Change Leader, Inc. How higher ed leaders are using capital funding strategieslike P3s, bonds, and donor partnershipsto fix infrastructure and housing gaps.

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The Future of Partnership Is Capacity Building 

HEMJ (Higher Ed Marketing Journal)

Capacity Building in the Modern Higher Ed Landscape Not all partnerships are created equal. Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. I started my career collaborating with partners who relied on the expertise of an online program manager (OPM).