Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. Your instincts tell you a clarifying statement and potentially an apology are in order, as do members of your faculty, board, cabinet and student and alumni organizations. Launched by Richard W.

Marketing and Communication Services 75

Marketing and Communication Services Consulting Media Alumni 75

EAB

NOVEMBER 1, 2022

Leadership began by listening to staff to identify and resolve disconnects between departments, which had been limiting their ability to market and fill open courses. Our special guest today is Heather Speed, vice president for Student Success at Pueblo Community College. We have an 11000 square mile service area, a large service area.

Marketing and Communication Services 97

Marketing and Communication Services Faculty Computers and Informational Technology Community College 97

EAB

FEBRUARY 7, 2023

Caylie and Matthew explore the challenges and opportunities for institutions that are eager to tap into a new market of at least 700,000 potential students. And why should our partners care about this market? CP: Yeah, I definitely think it's an option for institutions to explore. What do you think the appeal here is?

Recruitment 92

Recruitment Marketing and Communication Services Higher Education Research 92

EAB

MAY 16, 2023

The three share tips on collecting and using data to convince faculty and senior leaders to become enthusiastic partners in the effort. So one of the things that we found that was challenging was the hesitance of our community trying to master some new skills. And so that goes back to what Naomi was talking about, marketing it.

Marketing and Communication Services 94

Marketing and Communication Services Faculty Utilities Institutional Research 94

The Change Leader, Inc.

APRIL 22, 2025

In this episode, Dr. Drumm McNaughton speaks with Brent Miller, Higher Education Market Sector Leader at HED, about how institutional leaders are creatively structuring major projects through P3s, donor partnerships, and local bonds, while managing long-term costs and aligning with campus missions. Brent Miller: Sure.

Student Housing 52

Student Housing Higher Education Development and Fund Raising Budget and Finance Management 52

EAB

APRIL 4, 2023

Beth and David also offer tips on ways to eliminate administrative obstacles and on the importance of focusing your marketing messages around the expected return your students can expect to see on their education investment. EAB · How to Recruit Adult Career Switchers Transcript [music] 0:00:12.7 That will build up across time. DK: Excellent.

Recruitment 52

Recruitment Marketing and Communication Services Industry Healthcare 52

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. This culture is also instilled at the faculty level.

Student Services 52

Student Services Higher Education Professional Development Education 52

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

EAB

JUNE 20, 2023

I sat down with EAB Research Advisory Services Director and Subject Matter Expert Melanie Overton to learn what has made this seminar so popular and what leadership takeaways partners bring back to their campus teams. The crisis experience tested relationships between leaders and teams, the faculty and staff, and the institution itself.

Marketing and Communication Services 52

Marketing and Communication Services Student Affairs Professional Development Faculty 52

The Change Leader, Inc.

APRIL 15, 2025

This includes rethinking how they present themselves in the market, particularly around mission clarity and relevanceareas that demand careful attention to positioning and branding. Clearly communicate the ROI of each program , expected outcomes, and total cost to help students make informed decisions. Make value transparent.

Higher Education 52

Higher Education Education Marketing and Communication Services Media 52

EAB

OCTOBER 18, 2022

The three urge schools to invest in transfer advisors, website improvements, and auxiliary services designed to help transfer students build engagement with staff and other students even before they arrive on your campus. MS: Ted it's interesting you mentioned the demographic cliff and being one of the definitely up at night issues.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Recruitment Community College 52

Creatrix Campus

JUNE 7, 2022

Improved business abilities, communication skills, and overall development. To faculty and institution. Gives faculty more authority over learning. Today's faculty must lead, advise, mentor, counsel, mold, and indicate the way forward. Students these days demand greater service from institutions.

Technology/Audio/Visual 52

Technology/Audio/Visual IT Marketing and Communication Services Management 52

Higher Ed Connects: Technology

OCTOBER 20, 2019

It is clear that there is a problem on campus with direct communication between students and an array of services they may not know about, or may not know them. They started with a free campus app to facilitate feedback to faculty called ClassPulse. This problem isn’t being addressed by common campus technology.

Marketing and Communication Services 52

Marketing and Communication Services Career Counseling Enrollment Management Management 52

Confessions of a Community College Dean

JANUARY 3, 2023

“I’ve had people tell me you could order hamburgers and the order would come in and it was chicken breast,” says Robert Nelson, chief executive officer at NACUFS, the National Association of College & University Food Services. “They should celebrate it and market that they’re engaging in it.

Food 98

Food Development and Fund Raising Marketing and Communication Services Consulting 98

EAB

AUGUST 29, 2023

The two discuss the growth of the non-consumption market, the challenges of recruiting Gen P students—those heavily impacted by the pandemic—as well as unexpected impacts from the recent Supreme Court ruling on ways that colleges engage with prospective students. Transcript [music] 0:00:10.4 music] 0:00:43.2 MR: Yeah, I can.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions IT 52

The Change Leader, Inc.

NOVEMBER 14, 2023

This gap, exacerbated by widespread discounting practices, underscores the need for greater transparency in communicating the true costs and financial aid options to prospective students. This may involve re-evaluating institutional missions and embracing more flexible, career-focused educational models. and, it really.

Higher Education 52

Higher Education Marketing and Communication Services Education Enrollment Management 52

EAB

MAY 23, 2023

One month later after that, in that same first semester, James, his tone has changed, even the way he communicates. DG: And so CCSSE's mission, which really supports that story that I just told, we're here to deliver those aha moments about the student experience based on insights that matter to the community college.

Student Engagement 52

Student Engagement Community College Marketing and Communication Services Food 52

EAB

DECEMBER 18, 2023

Different Possible Approaches to AI Adoption By Difficulty, Cost, and Impact Note, by the way, that in the table above and elsewhere in this post I use ChatGPT to stand for the larger group of similarly featured and, to some degree, interchangeable AI services out there—Bard, Claude, Jasper, etc. In most cases, the answer is a definite “yes.”

Computers and Informational Technology 52

Computers and Informational Technology Admissions Recruitment Student Conduct 52

Parchment

MARCH 12, 2024

Matthew Sterenberg (10:56.27) So there’s basically, we need to market this a little bit better to a degree. So a couple different definitions of what a high value credential looks like. It’s like, please, we need better communication between these two different parties. There’s codifying it in terms of policy.

Research 52

Research Manufacturing Community College Marketing and Communication Services 52

The Change Leader, Inc.

MARCH 4, 2025

March 4, 2025 · Episode 249 The Hidden Enrollment Market in Workforce Education 38 Min · By The Change Leader, Inc. Workforce Education and the Hidden Enrollment Market The traditional higher education model is facing increasing pressure. Durable skills: Critical thinking, teamwork, communication, adaptability.

Education 52

Education Marketing and Communication Services Higher Education Management 52

Parchment

OCTOBER 8, 2024

John Fink (02:02.004) So dual enrollment has definitely been growing for the last two decades, know, steady upward tick. You know, when I was speaking with people just several months ago, we were saying 1.5 million students and the data suggests 2.5 So I think that’s a good place to spark.

Community College 52

Community College Marketing and Communication Services Research IT 52

The Change Leader, Inc.

AUGUST 8, 2023

Colleges must also help communicate the ROI for getting a post-secondary degree. After finding this was happening, campus leaders had CCD more closely align the course objectives at the two other universities or had faculty identify all of the course learning objectives with an equivalency of transfer and credit.

Higher Education 98

Higher Education Education Community College Development and Fund Raising 98

Parchment

FEBRUARY 13, 2024

You’re making me pay to, to go back to communicate something that I know that I know this and so that barrier is very real for people, right? But I also know that the industry at large, when you served a more 18 to 22-year-old traditional market, you weren’t thinking about transfer. That is a tremendous market right now.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Electronics Management 52