EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

Blackboard Higher Education

FEBRUARY 1, 2022

This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. We’ve identified three key higher education recruitment strategies to attract and enroll nontraditional students in this transformed environment.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

Supporting Student Success

MAY 6, 2021

In 2008, I was recruited to run a grant with the purpose of connecting adult learners with data to inform their college choices so they didn’t need to depend on marketing hype from lead generation websites. In creating that website , I recognized my passion for education lies in missed opportunities I saw in my own life.

Higher Education 130

Higher Education Computers and Informational Technology Education Hospitality 130

EAB

AUGUST 9, 2023

Projects addressed topics such as annual giving, student retention, professional and continuing education, academic program planning, and more. The blog posts below are written by the participants to showcase their project and early outcomes.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

Parchment

SEPTEMBER 10, 2024

Comprehensive Learner Records are billed as a new way for learners to communicate the totality of their educational experience. And we did a good job of marketing it. Part of that was the marketing techniques we were using. But, what goes in a CLR? How are students utilizing it? And so that was a great step.

Marketing and Communication Services 52

Marketing and Communication Services Student Affairs Study Abroad Research 52

The Change Leader, Inc.

JANUARY 8, 2022

Board Recruitment In the past (and in some cases currently), board appointments were often made as a “thank you” for political support or donations. As we noted in earlier blogs, this expertise should include key areas such as finance, human resources, fundraising, marketing, law, technology, strategic planning, and international affairs.

Government 52

Government Marketing and Communication Services Consulting Higher Education 52

University Business

DECEMBER 4, 2023

Rep, one alumna make for big-time hires Student recruitment Alumni can be utilized to help enlighten potential college applicants who aren’t well-versed in a specific institution’s offerings. Harvard Business School provides alumni tips and tricks to maximize their utility as unofficial college recruiters.

Alumni 111

Alumni Marketing and Communication Services Pharmaceutical Industry 111