Continuing Education IT Marketing and Communication Services 
University Business
DECEMBER 4, 2023
” Aside from attracting more applicants, alumni can help institutions diversify their marketing strategies for a broadening net of college applicants unaware of the opportunities after college and who don’t fit in the traditional “cookie-cutter” mold. Just ask Boise State University and Furman University (S.C.)
EAB
DECEMBER 27, 2023
Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.
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Parchment
APRIL 9, 2025
And we know that within higher education, there’s always been a great debate of whether or not it’s offered for the purpose of a job or a career that comes at the end. And we just need to credential them better so that it’s easy to communicate that information. Kristen Vanselow (00:04.114) Thank you so much, Matt.
Blackboard Higher Education
FEBRUARY 1, 2022
This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. We’ve identified three key higher education recruitment strategies to attract and enroll nontraditional students in this transformed environment.
Teaching Matters Online Learning
JANUARY 18, 2024
From The Campus, Times Higher Education In this post, Nikki Stuart and Lauren Johnston-Smith describe how MOOCs required us to rethink how to create open and free courses that would engage large numbers of learners. They explain how over the years, they’ve adapted their services in response to the lessons learned from their experiments.
Confessions of a Community College Dean
MARCH 3, 2023
” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. ” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. “It’s a trust-but-verify situation.”
Supporting Student Success
MAY 6, 2021
Below is an article originally shared in EdSurge , a higher education news publication, which shares a bit of my story — it reveals the core of my why for pursuing and persisting through higher education. In education, we are really good at focusing on what and how and when, at solving the problems before us.
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