EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

Teaching Matters Online Learning

JANUARY 18, 2024

From The Campus, Times Higher Education In this post, Nikki Stuart and Lauren Johnston-Smith describe how MOOCs required us to rethink how to create open and free courses that would engage large numbers of learners. They explain how over the years, they’ve adapted their services in response to the lessons learned from their experiments.

Marketing and Communication Services 52

Marketing and Communication Services IT Management Media 52

Blackboard Higher Education

FEBRUARY 1, 2022

This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. We’ve identified three key higher education recruitment strategies to attract and enroll nontraditional students in this transformed environment.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

Confessions of a Community College Dean

MARCH 3, 2023

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. ” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. “It’s a trust-but-verify situation.”

Marketing and Communication Services 119

Marketing and Communication Services Manufacturing Industry Management 119

Supporting Student Success

MAY 6, 2021

Below is an article originally shared in EdSurge , a higher education news publication, which shares a bit of my story — it reveals the core of my why for pursuing and persisting through higher education. In education, we are really good at focusing on what and how and when, at solving the problems before us.

Higher Education 130

Higher Education Computers and Informational Technology Education Hospitality 130

Parchment

SEPTEMBER 10, 2024

Comprehensive Learner Records are billed as a new way for learners to communicate the totality of their educational experience. And so early on we had four experiences, study abroad, global education, we had research and we had internship. And we did a good job of marketing it. But, what goes in a CLR?

Marketing and Communication Services 52

Marketing and Communication Services Student Affairs Study Abroad Research 52

EAB

AUGUST 9, 2023

Projects addressed topics such as annual giving, student retention, professional and continuing education, academic program planning, and more. The blog posts below are written by the participants to showcase their project and early outcomes.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52