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March 4, 2025 · Episode 249 The Hidden Enrollment Market in Workforce Education 38 Min · By The Change Leader, Inc. Workforce education and employer-funded programs unlock hidden enrollment opportunities. Too often, faculty develop curriculum in silos, disconnected from the realities of the job market.
Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.
This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. We’ve identified three key higher education recruitment strategies to attract and enroll nontraditional students in this transformed environment.
From The Campus, Times Higher Education In this post, Nikki Stuart and Lauren Johnston-Smith describe how MOOCs required us to rethink how to create open and free courses that would engage large numbers of learners. They explain how over the years, they’ve adapted their services in response to the lessons learned from their experiments.
” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. ” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. “It’s a trust-but-verify situation.”
Below is an article originally shared in EdSurge , a higher education news publication, which shares a bit of my story — it reveals the core of my why for pursuing and persisting through higher education. In education, we are really good at focusing on what and how and when, at solving the problems before us.
Comprehensive Learner Records are billed as a new way for learners to communicate the totality of their educational experience. And so early on we had four experiences, study abroad, global education, we had research and we had internship. And we did a good job of marketing it. But, what goes in a CLR?
Projects addressed topics such as annual giving, student retention, professional and continuingeducation, academic program planning, and more. The blog posts below are written by the participants to showcase their project and early outcomes.
In this podcast episode, Dr. Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.
The landscape of higher education is being reshaped by several formidable challenges that necessitate a fundamental rethink of the higher education business model. The disconnect between academic programs and the needs of the labor market has been a source of frustration for graduates and employers alike.
This is occurring for multiple reasons, but most of all because higher education governance is failing because it is not fulfilling institutions’ needs. At the same time, the board needs to be aware of its critical role in creating and maintaining the culture of the higher education institution.
This comes down to identifying your communication strategy and rating the effectiveness of your website design, for example, how easy it is to find the right thing at the right time on the website to move forward. How are you communicating those career outcomes from a program page perspective? How simple can or should you make it?
” Aside from attracting more applicants, alumni can help institutions diversify their marketing strategies for a broadening net of college applicants unaware of the opportunities after college and who don’t fit in the traditional “cookie-cutter” mold. Just ask Boise State University and Furman University (S.C.)
I thought in early 1969 when I left the university, I didn’t have the academic ability to get a degree and my university advisor certainly was not supportive and suggested I should go sign up for military service that day. Yet nearly 40 million people from the age of 18-64 started higher education and did not complete one degree.
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