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As you think about those inciting incidents that drew you to highereducation, take time to connect with those who have been by your side on your journey. Highereducation is heading into the eye of the tornado. He achieved this with a technical degree and lots of continuingeducation.
The last year has revealed a demand for flexibility in highereducation which will endure well beyond the pandemic. This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. 1) Speak to their career aspirations.
Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. by growing lifelong learning offerings.
And we know that within highereducation, there’s always been a great debate of whether or not it’s offered for the purpose of a job or a career that comes at the end. And we just need to credential them better so that it’s easy to communicate that information.
A Fundamental Rethink of the HigherEducation Business Model In the rapidly evolving landscape of highereducation, institutions must embrace educational innovation and strategic adaptation to change. Nowhere more evident was this in the growth of online education.
” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. By one count, the United States is home to more than one million unique educational credentials, which represents a more than threefold increase since 2018.
From The Campus, Times HigherEducation In this post, Nikki Stuart and Lauren Johnston-Smith describe how MOOCs required us to rethink how to create open and free courses that would engage large numbers of learners. This led us, in 2021, to undertake market research into the factors that are important to learners.
The culminating experience for the EAB Rising HigherEducation Leaders Fellowship was the capstone project that substantively contributed to the fellows’ professional advancement and helped solve a pressing challenge facing their home institutions. The topics covered included student success, budget models, change management, and more.
Comprehensive Learner Records are billed as a new way for learners to communicate the totality of their educational experience. And we did a good job of marketing it. Part of that was the marketing techniques we were using. It’s crazy to think how expensive highereducation is. But, what goes in a CLR?
The fifth and last installment in our series explores how highereducation can reflect the ever-changing landscape of society and industry to meet their needs and expectations. At The Change Leader, we propose a culture of continuous board improvement and accountability as a way to avoid the detrimental impact of stagnant governance.
Drumm McNaughton and Guest Amrit Ahluwalia – Student Lifecycle Strategies for Enrollment and Retention College and university leaders who understand and implement the customer lifecycle model into their processes and procedures can boost enrollment numbers at their institutions despite the ongoing trend in highereducation.
I thought in early 1969 when I left the university, I didn’t have the academic ability to get a degree and my university advisor certainly was not supportive and suggested I should go sign up for military service that day. Yet nearly 40 million people from the age of 18-64 started highereducation and did not complete one degree.
Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.
March 4, 2025 · Episode 249 The Hidden Enrollment Market in Workforce Education 38 Min · By The Change Leader, Inc. Workforce education and employer-funded programs unlock hidden enrollment opportunities. Learn how corporate partnerships drive higher ed growth. According to Alana, there are 41.5
Institutions that hope to expand enrollment through these programs will need to integrate them into a broader support frameworkone that includes advising, wraparound services, and flexible delivery models. It demands a fundamental shift in how colleges design programs, measure success, and engage with labor market data.
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