HEMJ (Higher Ed Marketing Journal)

FEBRUARY 7, 2023

Higher education marketing conferences are a great way to accomplish this. In the past few years alone, the industry has seen significant updates to marketing and social platforms across the web. With so many new ideas being generated at any given time, changes in the “perfect” marketing strategy are inevitable from year to year.

Higher Education 40

Higher Education Education Enrollment Management Management 40

The Change Leader, Inc.

SEPTEMBER 12, 2023

She successfully transferred the skills she learned in the hotel industry to the healthcare industry and now to higher ed, where she works in Career Services. After graduating college, I thought I wanted to go into the hotel industry, and that is what I did. I was born and raised in the Bronx and then Westchester County.

For-Profit Universities 59

For-Profit Universities Marketing and Communication Services Professional Development Industry 59

EAB

AUGUST 9, 2023

Projects addressed topics such as annual giving, student retention, professional and continuing education, academic program planning, and more. Our second cohort concluded in December 2021, our third cohort wrapped up in spring 2022, our fourth occurred in fall 2022, and our fifth occurred in spring 2023.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

The Change Leader, Inc.

APRIL 11, 2023

Some schools have, like Arizona State with its vertical research track, vertical teaching track, and continuing education lifelong learning track. Alumni who want to reenroll at their alma mater for ongoing education should not have to go through another 30-step registration process. Look to your right.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Higher Education Enrollment Management 52

eLiterate

JULY 10, 2023

Then again, some companies—even some industries—may not have effective responses to the changes. As universities realize that traditional enrollments may be harder to reach, I’m hearing a lot more talk about competency-based education (CBE), micro-credentials, and aligning education with skills, and work.

Industry 84

Industry Development and Fund Raising Computers and Informational Technology Faculty 84

University Business

NOVEMBER 1, 2024

Education for a Lifetime How one university turned a struggling enterprise into a $6 million lifelong learning powerhouse A decade ago, the University of South Florida’s Continuing Education program was by all accounts a financial burden. Then part of USF’s Innovative Education division, the unit was losing $60,000 a year.

Finance 52

Finance Continuing Education Engineering Industry 52

The Change Leader, Inc.

APRIL 1, 2025

We used Credential Engine data, which is the largest national registry on credentials, and then some publicly available education, higher education data from IPEDs to extract information about program cost, location, and indirect costs. We wanted to be able to look, take a look at that data by state and by credential type.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Research Higher Education 52