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Some schools have, like Arizona State with its vertical research track, vertical teaching track, and continuingeducation lifelong learning track. Loyalty” should not be based on fundraising. The higher ed fundraising model is broken since it essentially involves asking graduates to donate because they graduated.
In addition to being an educational institution, campuses’ other functions loomed ever larger, as expenditures on fundraising, research, and technology escalated. To raise revenue, campuses became more entrepreneurial, expanding continuingeducation, offering summer programs, renting campus space, and more.
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