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The Hidden Enrollment Market in Workforce Education: Changing Higher Ed podcast 249 with host Dr. Drumm McNaughton and guest Alana Rose

The Change Leader, Inc.

March 4, 2025 · Episode 249 The Hidden Enrollment Market in Workforce Education 38 Min · By The Change Leader, Inc. Workforce education and employer-funded programs unlock hidden enrollment opportunities. Too often, faculty develop curriculum in silos, disconnected from the realities of the job market.

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Are institutions leveraging their alumni to their full potential? Here’s how they can

University Business

. “They’re out there in the world and in the culture, and they can feed folks to your program.” The skills students possess aren’t communicated well, and colleges’ in-house career services struggle to demand attention. “That’s two things they know best: Their school and their industry.”

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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Strategic Adaptation in Higher Education: Navigating 2024 and Beyond: Embracing Transformation and Resilience in Higher Education Business Models

The Change Leader, Inc.

Aligning Education Investment with Employment Outcomes There is a growing expectation among students that their educational investment will lead to better employment outcomes. The disconnect between academic programs and the needs of the labor market has been a source of frustration for graduates and employers alike.