EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

The Change Leader, Inc.

DECEMBER 14, 2023

Aligning Education Investment with Employment Outcomes There is a growing expectation among students that their educational investment will lead to better employment outcomes. The disconnect between academic programs and the needs of the labor market has been a source of frustration for graduates and employers alike.

Higher Education 52

Higher Education Education Marketing and Communication Services Budget and Finance Management 52

University Business

DECEMBER 4, 2023

. “They’re out there in the world and in the culture, and they can feed folks to your program.” The skills students possess aren’t communicated well, and colleges’ in-house career services struggle to demand attention. “That’s two things they know best: Their school and their industry.”

Alumni 111

Alumni Marketing and Communication Services Pharmaceutical Industry 111