EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

Parchment

SEPTEMBER 10, 2024

Comprehensive Learner Records are billed as a new way for learners to communicate the totality of their educational experience. And I think all over the country, early on, Student Affairs created this transcript type that would document some of those Student Affairs activities. And we did a good job of marketing it.

Marketing and Communication Services 52

Marketing and Communication Services Student Affairs Study Abroad Research 52

The Change Leader, Inc.

JANUARY 8, 2022

As we noted in earlier blogs, this expertise should include key areas such as finance, human resources, fundraising, marketing, law, technology, strategic planning, and international affairs. This approach also gives higher education an opportunity to create a “pipeline” of talent.

Government 52

Government Marketing and Communication Services Consulting Higher Education 52

The Change Leader, Inc.

APRIL 1, 2025

Institutions that hope to expand enrollment through these programs will need to integrate them into a broader support frameworkone that includes advising, wraparound services, and flexible delivery models. Unlike bachelors degrees, which have well-documented lifetime ROI, the value of short-term credentials remains hard to quantify.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Research Higher Education 52