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Consulting Marketing and Communication Services Research 
Diverse: Issues in Higher Education
NOVEMBER 5, 2024
In addition to support services that include financial aid and academic advising, an example of supporting Latinx student success is the CSUSB Impact Internship, developed by the university’s Undocumented Student Success Center. “By All of the college’s student services are available in English and Spanish.
Diverse: Issues in Higher Education
AUGUST 28, 2023
The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.
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Diverse: Issues in Higher Education
AUGUST 28, 2023
The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.
Great College Advice
JANUARY 15, 2024
On it’s face, this expression of excitement lets the college know that you have done your research, that you have considered all your options in higher education, and that you have chosen to apply to this college because you feel strongly that you would be a great fit for the school. Let’s talk about “yield rate.”
246 
Diverse: Issues in Higher Education
AUGUST 22, 2024
It is not news that colleges and universities are expensive,” said Michael Koppenheffer, EAB vice president, Enroll360 marketing, analytics and AI strategy and a contributing consultant to the paper. “It The company does marketing on behalf of colleges and universities and engages with families around the country.
Great College Advice
SEPTEMBER 28, 2023
If you want to communicate with admissions, it’s best to think carefully about how you will communicate with the humans that populate those offices of admission. Here are some things to think about and research before you write. They demonstrate both the tone and the brevity of these communications.
252 
University Business
FEBRUARY 26, 2025
The higher education consulting service surveyed nearly 350 university leaders responsible for graduate and online enrollment to understand potential areas for growth. Institutions tended to split responsibility with an outside vendor mostly on recruitment marketing, marketing research and international recruitment.
The Change Leader, Inc.
MARCH 18, 2025
March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.
Campus Sonar
FEBRUARY 25, 2025
A framework of data and dashboards To build the framework, we identify your goals or the challenge youre trying to solve to create research questions. For some clients, we achieve their research goals via capturing online mentions of their organization across social media, news, forums, and blogs.
Confessions of a Community College Dean
MARCH 16, 2023
Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.
Edu Alliance Journal
MARCH 21, 2023
King will retire after nineteen years of service in that position. Hoke first affiliated with the Higher Colleges of Technology in the United Arab Emirates in 2009 as Head of Marketing and Institutional Development; that experience was followed by four years at Khalifa University with the UAE Advanced Network for Research and Education.
105 
The Change Leader, Inc.
APRIL 8, 2025
He oversees the initiatives research and institutional collaborations. The discussion highlights how faculty data is being applied on campuses to clarify priorities, improve communication, and guide change management efforts.
52 
Confessions of a Community College Dean
FEBRUARY 15, 2023
Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. But others on your leadership team, or even outside consultants, advise you to stay mum. But others on your leadership team, or even outside consultants, advise you to stay mum.
EAB
AUGUST 7, 2023
Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.
Confessions of a Community College Dean
MARCH 3, 2023
“Employers say, ‘It’s great that this individual has these skills, but we’ll ask our own questions to verify the learner’s knowledge,’” Kyle Albert, assistant research professor at the George Washington University Institute of Public Policy, said. “It’s a trust-but-verify situation.”
CAPD
APRIL 8, 2025
252 , the CAPD Clinical Research Externship , and the MIT Physician Shadowing Program. That said, depending on their long-term goal (research, clinical practice, etc.), shadowing, research or paid-employment in a clinical setting), volunteer experiences, and leadership experiences.
52 
The Change Leader, Inc.
APRIL 22, 2025
In this episode, Dr. Drumm McNaughton speaks with Brent Miller, Higher Education Market Sector Leader at HED, about how institutional leaders are creatively structuring major projects through P3s, donor partnerships, and local bonds, while managing long-term costs and aligning with campus missions. UC Merced 2020 , a $1.3B
Confessions of a Community College Dean
FEBRUARY 6, 2023
Above all, admission recruiters will find themselves re-entering a market that has lost a great deal of confidence in the United States as a study destination. More than half of the parents also listed public information sessions and the ability to communicate with current Chinese students on campus or alumni as being important to them.
98 
Confessions of a Community College Dean
MARCH 14, 2023
The district employs two kinds of faculty members: service faculty, who teach and work as campus librarians and counselors, and instructional faculty, who only teach. Adjuncts who work as service faculty currently make $53 per hour, and those who only teach earn $32 per hour. Each group includes adjuncts and full-time professors.
98 
The Change Leader, Inc.
APRIL 15, 2025
This includes rethinking how they present themselves in the market, particularly around mission clarity and relevanceareas that demand careful attention to positioning and branding. Clearly communicate the ROI of each program , expected outcomes, and total cost to help students make informed decisions. Make value transparent.
Teaching Matters Academic Communities
JULY 27, 2023
Image credit: Business School Comms and Marketing team and EUMAS , UoE In this post, Dr Jennifer Yule and Dr Pauline Ferguson, programme leads at the University of Edinburgh Business School (UEBS) share their journey of successfully partnering with one of the student societies EUMAS.
Higher Ed Connects: Student Success Blogs
JANUARY 15, 2020
Two higher education administrators and an academic consulting firm shared their visions on tailoring their programs to meet student and operational needs: Massachusetts Institute of Technology , Cambridge, Massachusetts. Broaden advising, career services & professional development. Hampshire College , Amherst, MA.
Teaching Matters Online Learning
JANUARY 18, 2024
They explain how over the years, they’ve adapted their services in response to the lessons learned from their experiments. Nikki Stuart is a digital programme manager and Lauren Johnston-Smith is an online learning marketing projects manager at the University of Edinburgh.
The Change Leader, Inc.
MAY 31, 2023
In his latest podcast episode, Dr. Drumm McNaughton talks with two CEW professors who worked on the study, Research Professor of Education and Economics Dr. Zack Mabel and Associate Director of Editorial Policy and Senior Editor/Writer Kathryn Campbell. Learn more at changinghighered.com. And now, here’s your host, Drumm McNaughton.
105 
The Change Leader, Inc.
MAY 16, 2023
16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Some Villanova schools and colleges offer a required class on career and PD.
The Change Leader, Inc.
MARCH 11, 2025
Secret Service while still in college. Hernandez stresses that this type of experiential, workforce-aligned learning is only possible through deep community and employer engagementsomething institutions must prioritize if they want to remain relevant. He lives in Burlington with his wife Michelle and has twin sons in college.
The Change Leader, Inc.
JANUARY 8, 2022
For example, if the college or university plans to focus its strategic efforts on a particular area – such as researching and developing emerging technologies such as robotics and artificial intelligence – the board should have a member who has expertise in some area of technology, which could include implementation or technology law.
52 
University Business
APRIL 20, 2023
Researcher and author Hana Ben-Shabat discusses this in her book, Gen Z 360. While considering future employers, Gen Z prefers face-to-face communication in the interview process, with peers, and more. And yet, despite their proclivity for a High Tech experience in school and work, Gen Z remains High Touch.
Confessions of a Community College Dean
JANUARY 3, 2023
“I’ve had people tell me you could order hamburgers and the order would come in and it was chicken breast,” says Robert Nelson, chief executive officer at NACUFS, the National Association of College & University Food Services. “They should celebrate it and market that they’re engaging in it.
98 
EAB
NOVEMBER 13, 2023
Blogs The 6 most in-demand topics for district leaders last year AskEAB's 6 most popular research requests in 2022-2023 Each year, EAB’s Dedicated Advisors pass hundreds of questions from district leaders and school administrators to our AskEAB team. However, the research on these laws’ effectiveness is mixed. Other (e.g.,
52 
The Change Leader, Inc.
JANUARY 23, 2024
23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).
Teaching Matters Student Employment
MAY 22, 2018
Thus, I think that the University must make sure it is helping prepare students to become successful in the labour market and not merely essay writing specialists. I had to critically reflect on my learning, develop communication skills, deal with clients, structure longer projects, and much more. May 22, 2018
52 
Higher Ed Connects: Technology
OCTOBER 20, 2019
It is clear that there is a problem on campus with direct communication between students and an array of services they may not know about, or may not know them. The missing link for the Recchi sisters was a question that is rarely on the minds of campus administrators: “Do we have a primary line of communication with our students?”
The Change Leader, Inc.
DECEMBER 14, 2023
These range from physical resources, like real estate and facilities, to intellectual property and research capabilities. The failure to leverage these assets effectively has resulted in missed opportunities for revenue diversification and has weakened the institutions’ ability to invest in their core mission of education and research.
EAB
APRIL 4, 2023
Beth and David also offer tips on ways to eliminate administrative obstacles and on the importance of focusing your marketing messages around the expected return your students can expect to see on their education investment. EAB · How to Recruit Adult Career Switchers Transcript [music] 0:00:12.7 That will build up across time. DK: Excellent.
52 
The Change Leader, Inc.
JUNE 27, 2023
Verbal communication must occur before the program begins and should involve identifying projects that the intern must complete by the end of the program. Integrate two-way feedback to encourage strong communication throughout the internship. These communications are preferred daily but must be done weekly at the very least.
Edu Alliance Journal
SEPTEMBER 6, 2022
I thought in early 1969 when I left the university, I didn’t have the academic ability to get a degree and my university advisor certainly was not supportive and suggested I should go sign up for military service that day. US Labor Market. In the United States, for instance, customer service and food service jobs could fall by 4.3
The Change Leader, Inc.
NOVEMBER 13, 2021
Instead, trustees need to shift their role to one of oversight for the university and a consultant who brings a high level of expertise to the table. With that said, boards of trustees should begin considering a pipeline of future leaders who could be prepared for future service. What does the shift to a new model look like?
52 
CAPD
APRIL 29, 2024
Many of our students pursuing an MD/PhD get involved in undergraduate research. That said, depending on their long-term goal (research, clinical practice, etc.), Many students (38%) also do undergraduate research during their first-year summer, and many choose to work part-time jobs, volunteer, or take the summer off.
52 
The Change Leader, Inc.
MAY 2, 2023
Although many other countries compete in this market, an increasing number of international students who can’t travel to the US would like to attend the same prestigious institutions at home. About the Host Dr. Drumm McNaughton , host and consultant to higher ed institutions. I also provide advisory services.
EAB
AUGUST 29, 2023
The two discuss the growth of the non-consumption market, the challenges of recruiting Gen P students—those heavily impacted by the pandemic—as well as unexpected impacts from the recent Supreme Court ruling on ways that colleges engage with prospective students. Transcript [music] 0:00:10.4 music] 0:00:43.2 MR: Yeah, I can.
The Change Leader, Inc.
APRIL 11, 2023
This comes down to identifying your communication strategy and rating the effectiveness of your website design, for example, how easy it is to find the right thing at the right time on the website to move forward. How are you communicating those career outcomes from a program page perspective? He lives in London, Ontario.
Experiential Learning Depot
APRIL 29, 2023
So what better way to cruise through the rest of the year than with a community action project (CAP)? Community action projects are self-directed project-based service-learning experiences. If your students are juniors and seniors, consider getting them started with community action projects relevant to their career interests.
The Change Leader, Inc.
NOVEMBER 14, 2023
This gap, exacerbated by widespread discounting practices, underscores the need for greater transparency in communicating the true costs and financial aid options to prospective students. Also, consulting with presidents to help them understand the context in enrollment management. from Harvard University.
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