Parchment

NOVEMBER 25, 2024

Both the education and job market are evolving, and institutions are embracing Comprehensive Learner Records (CLRs) to keep pace with these changes. The Power of Comprehensive Learner Records CLRs now represent a transformative shift in how higher education institutions capture and communicate a student’s academic journey.

Marketing and Communication Services 52

Marketing and Communication Services Education Higher Education Consulting 52

College for Creative Study

DECEMBER 16, 2023

Interpublic Group announced the expansion of its Motor City Marketing and Communications Fellowship, a jobs program exclusively associated with IPG’s Detroit-based communications and marketing companies supporting client General Motors.

Marketing and Communication Services 52

Marketing and Communication Services Industry Recruitment Healthcare 52

The Change Leader, Inc.

MARCH 18, 2025

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

Marketing and Communication Services 52

Marketing and Communication Services Research Higher Education Budget and Finance Management 52

Campus Sonar

FEBRUARY 25, 2025

They wanted to improve brand awareness, build team capacity, and develop an enrollment marketing strategy informed by the needs of their students. Consult with Scott Cline, our Executive in Residence , for a better understanding of how social intelligence might support your work.

Marketing and Communication Services 52

Marketing and Communication Services Industry Admissions Media 52

Edu Alliance Journal

MARCH 21, 2023

King will retire after nineteen years of service in that position. In 2014 he became Co-Founder in a new educational management consulting firm, Edu Alliance Ltd. Mr. Hoke has extensive experience in the fields of higher education, marketing, communications and e-Learning.

Administration 105

Administration Marketing and Communication Services Higher Education Administration Professional Development 105

Confessions of a Community College Dean

MARCH 16, 2023

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Community College Support Services 105

University Business

SEPTEMBER 18, 2024

.” Here’s another: WSU Tech is leveraging the “untapped market” of short-term certificates and other micro-credential opportunities through deeply intentional employer collaborations. “Many institutions treat [consultation from employers] as a checkbox and a compliance thing,” Seymour says.

Community College 116

Community College Marketing and Communication Services Manufacturing Industry 116

PUC

JUNE 25, 2024

The mission is to reach out to communities in the Pacific Union Conference and minister to them through praise, worship, and the word of God, by uplifting their spirits and letting them know that PUC is supporting them. Through Connect, we want to create a New Jerusalem, a new community that flows in many places.”

Marketing and Communication Services 111

Marketing and Communication Services Consulting Campus Ministry IT 111

College Forward

APRIL 19, 2024

Across the nation, AmeriCorps members unite under a shared mission: to uplift their communities and cultivate personal growth through civic engagement. Yet, one of the most challenging aspects of service involves deciding on next steps after completing a term. Access the AmeriCorps alumni website and the alumni job board.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Industry Higher Education Administration 52

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. But others on your leadership team, or even outside consultants, advise you to stay mum. But others on your leadership team, or even outside consultants, advise you to stay mum.

Marketing and Communication Services 72

Marketing and Communication Services Consulting Media Alumni 72

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Fundraising Safety and Security 52

Confessions of a Community College Dean

MARCH 3, 2023

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. ” To realize that vision, higher ed professionals might consider communicating more with employers, according to the report. “It’s a trust-but-verify situation.”

Marketing and Communication Services 118

Marketing and Communication Services Manufacturing Industry Management 118

The Change Leader, Inc.

APRIL 8, 2025

The discussion highlights how faculty data is being applied on campuses to clarify priorities, improve communication, and guide change management efforts. Institutions are encouraged to build a communications plan to prepare faculty and signal that the process is intended to produce action. and international institutions.

Faculty 52

Faculty Higher Education Marketing and Communication Services Government 52

Confessions of a Community College Dean

FEBRUARY 6, 2023

Above all, admission recruiters will find themselves re-entering a market that has lost a great deal of confidence in the United States as a study destination. More than half of the parents also listed public information sessions and the ability to communicate with current Chinese students on campus or alumni as being important to them.

Recruitment 98

Recruitment Marketing and Communication Services Admissions Study Abroad 98

Confessions of a Community College Dean

MARCH 14, 2023

The district employs two kinds of faculty members: service faculty, who teach and work as campus librarians and counselors, and instructional faculty, who only teach. Adjuncts who work as service faculty currently make $53 per hour, and those who only teach earn $32 per hour. Each group includes adjuncts and full-time professors.

Faculty 97

Faculty Libraries Marketing and Communication Services Community College 97

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Two higher education administrators and an academic consulting firm shared their visions on tailoring their programs to meet student and operational needs: Massachusetts Institute of Technology , Cambridge, Massachusetts. Broaden advising, career services & professional development. Hampshire College , Amherst, MA.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

Confessions of a Community College Dean

MARCH 20, 2023

“At that time, I think there was not a particular need for the college to expand into other markets.” “How are we expecting people to live in the local community? ” Edmonds said, noting other considerations such as whether career services will have to be beefed up and more parking spaces added on campus.

Marketing and Communication Services 98

Marketing and Communication Services Administration Career Services Finance 98

CAPD

APRIL 8, 2025

Experiences like these are a great way to demonstrate transferable skills like leadership, communication, team-work, and problem solving; all of which are valuable in the internship application process. We have seen a decline in full-time Bio Pharma, Consulting, and larger Tech companies.

Alumni 52

Alumni Engineering Medical Recruitment 52

The Change Leader, Inc.

OCTOBER 24, 2023

24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.

Marketing and Communication Services 98

Marketing and Communication Services Higher Education Community College Manufacturing 98

Teaching Matters Academic Communities

JULY 27, 2023

Image credit: Business School Comms and Marketing team and EUMAS , UoE In this post, Dr Jennifer Yule and Dr Pauline Ferguson, programme leads at the University of Edinburgh Business School (UEBS) share their journey of successfully partnering with one of the student societies EUMAS.

Marketing and Communication Services 52

Marketing and Communication Services Consulting Professional Services Student Engagement 52

The Change Leader, Inc.

APRIL 22, 2025

In this episode, Dr. Drumm McNaughton speaks with Brent Miller, Higher Education Market Sector Leader at HED, about how institutional leaders are creatively structuring major projects through P3s, donor partnerships, and local bonds, while managing long-term costs and aligning with campus missions. and international institutions.

Student Housing 52

Student Housing Higher Education Development and Fund Raising Budget and Finance Management 52

Teaching Matters Online Learning

JANUARY 18, 2024

They explain how over the years, they’ve adapted their services in response to the lessons learned from their experiments. Nikki Stuart is a digital programme manager and Lauren Johnston-Smith is an online learning marketing projects manager at the University of Edinburgh.

Marketing and Communication Services 52

Marketing and Communication Services IT Management Media 52

Teaching Matters Academic Support

JULY 29, 2019

Experience of Mid-Course Feedback We have evaluated the effectiveness of mid-course feedback over the last two academic years, via an online survey of undergraduate Course Organisers and through consultation with Schools. A good practice resource for staff on closing the loop on student feedback can be found on the Academic Services webpage.

Marketing and Communication Services 52

Marketing and Communication Services Consulting Management Staff Development 52

The Change Leader, Inc.

APRIL 15, 2025

This includes rethinking how they present themselves in the market, particularly around mission clarity and relevanceareas that demand careful attention to positioning and branding. Clearly communicate the ROI of each program , expected outcomes, and total cost to help students make informed decisions. Make value transparent.

Higher Education 52

Higher Education Education Marketing and Communication Services Media 52

Teaching Matters Academic Support

OCTOBER 1, 2019

Following consultation with students and staff during semester 2 last academic year, the following areas were agreed: Teaching and academic careers Student community and student voices Student support Widening Participation Student skills and employability We will reflect on and discuss these areas of focus throughout the RA and the review visits.

Marketing and Communication Services 52

Marketing and Communication Services Consulting Management Media 52

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.

Student Services 52

Student Services Higher Education Professional Development Education 52

The Change Leader, Inc.

MARCH 11, 2025

Secret Service while still in college. Hernandez stresses that this type of experiential, workforce-aligned learning is only possible through deep community and employer engagementsomething institutions must prioritize if they want to remain relevant. He lives in Burlington with his wife Michelle and has twin sons in college.

Higher Education 52

Higher Education Education Marketing and Communication Services Industry 52

The Change Leader, Inc.

JANUARY 8, 2022

Boards are facing the increasing need to expand the expertise of its members, who then can serve in a consultant role for the board and the institution. As we noted in earlier blogs, this expertise should include key areas such as finance, human resources, fundraising, marketing, law, technology, strategic planning, and international affairs.

Government 52

Government Marketing and Communication Services Consulting Higher Education 52

University Business

APRIL 20, 2023

While considering future employers, Gen Z prefers face-to-face communication in the interview process, with peers, and more. One Stop Shop for Student Services: Modern solutions unify student information systems with payment and engagement technologies to provide comprehensive views of the student.

Computers and Informational Technology 52

Computers and Informational Technology Marketing and Communication Services Libraries Library Services 52

The Change Leader, Inc.

MAY 31, 2023

About the Host Dr. Drumm McNaughton, the host of Changing Higher Ed ® Podcast , is a consultant to higher ed institutions in the areas of governance, accreditation, strategy and change, and mergers. The report highlights three basic pathways: high school, community college, and university. Learn more at changinghighered.com.

Higher Education 105

Higher Education Financial Aid Education Marketing and Communication Services 105

EAB

DECEMBER 7, 2022

Students, faculty, and campus staff have become savvier with respect to combining both online and in-person student support services,” said EAB President of Technology, Scott Schirmeier. Ellenberger, Programmer/Analyst – Starfish Consultant, Penn State University. How to Optimize Your Student Communications Strategy.

Marketing and Communication Services 52

Marketing and Communication Services Community College Management Enrollment Management 52

Teaching Matters Student Employment

MAY 22, 2018

Thus, I think that the University must make sure it is helping prepare students to become successful in the labour market and not merely essay writing specialists. I had to critically reflect on my learning, develop communication skills, deal with clients, structure longer projects, and much more. May 22, 2018

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Consulting Management Student Engagement Career Services 52

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

Confessions of a Community College Dean

JANUARY 3, 2023

“I’ve had people tell me you could order hamburgers and the order would come in and it was chicken breast,” says Robert Nelson, chief executive officer at NACUFS, the National Association of College & University Food Services. “They should celebrate it and market that they’re engaging in it.

Food 98

Food Development and Fund Raising Marketing and Communication Services Consulting 98

The Change Leader, Inc.

SEPTEMBER 12, 2023

Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.

For-Profit Universities 59

For-Profit Universities Marketing and Communication Services Professional Development Industry 59

Higher Ed Connects: Technology

OCTOBER 20, 2019

It is clear that there is a problem on campus with direct communication between students and an array of services they may not know about, or may not know them. The missing link for the Recchi sisters was a question that is rarely on the minds of campus administrators: “Do we have a primary line of communication with our students?”

Marketing and Communication Services 52

Marketing and Communication Services Career Counseling Enrollment Management Administration 52

The Change Leader, Inc.

JUNE 27, 2023

Verbal communication must occur before the program begins and should involve identifying projects that the intern must complete by the end of the program. Integrate two-way feedback to encourage strong communication throughout the internship. These communications are preferred daily but must be done weekly at the very least.

Marketing and Communication Services 52

Marketing and Communication Services Higher Education Education Industry 52