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Consulting Higher Education Marketing and Communication Services 
Diverse: Issues in Higher Education
NOVEMBER 5, 2024
The path to higher education success has many obstacles and barriers for Latinos across the U.S. The mission of Excelencia in Education, founded in 2004 by Dr. Deborah A. The Impact Internship is part of a campus wide effort to support undocumented students in their completion of the Dream Service Incentive Grant requirements.
Great College Advice
JANUARY 15, 2024
On it’s face, this expression of excitement lets the college know that you have done your research, that you have considered all your options in higher education, and that you have chosen to apply to this college because you feel strongly that you would be a great fit for the school. Let’s talk about “yield rate.”
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Diverse: Issues in Higher Education
AUGUST 28, 2023
The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.
Diverse: Issues in Higher Education
AUGUST 28, 2023
The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.
Parchment
NOVEMBER 25, 2024
Both the education and job market are evolving, and institutions are embracing Comprehensive Learner Records (CLRs) to keep pace with these changes. This shift is quickly transforming how higher education showcases student achievements. What’s Driving the Adoption of CLRs in Higher Education?
Diverse: Issues in Higher Education
AUGUST 22, 2024
It is not news that colleges and universities are expensive,” said Michael Koppenheffer, EAB vice president, Enroll360 marketing, analytics and AI strategy and a contributing consultant to the paper. “It The company does marketing on behalf of colleges and universities and engages with families around the country.
University Business
FEBRUARY 26, 2025
Graduate and online enrollment teams face constrained budgets even as their work becomes a higher priority for institutions nationwide, according to a survey from EAB. The higher education consulting service surveyed nearly 350 university leaders responsible for graduate and online enrollment to understand potential areas for growth.
The Change Leader, Inc.
APRIL 8, 2025
April 8, 2025 · Episode 254 Using Faculty Satisfaction Data for Strategic Change in Higher Education 36 Min · By The Change Leader, Inc. Learn how higher ed leaders can turn faculty survey data into strategy, improve shared governance, and increase retention and leadership trust.
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The Change Leader, Inc.
MARCH 18, 2025
March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.
The Change Leader, Inc.
APRIL 15, 2025
April 15, 2025 · Episode 255 The State of Public Trust in Higher Education: Insights from Gallup-Lumina Foundation 33 Min · By The Change Leader, Inc. GallupLumina data shows why trust in higher ed is decliningand what colleges must do to regain credibility, relevance, and workforce alignment.
The Change Leader, Inc.
APRIL 22, 2025
April 22, 2025 · Episode 256 Capital Funding Strategies in Higher Education: How Universities Are Solving Infrastructure and Student Housing Challenges 33 Min · By The Change Leader, Inc. How higher ed leaders are using capital funding strategieslike P3s, bonds, and donor partnershipsto fix infrastructure and housing gaps.
Edu Alliance Journal
MARCH 21, 2023
King will retire after nineteen years of service in that position. In 2014 he became Co-Founder in a new educational management consulting firm, Edu Alliance Ltd. Mr. Hoke has extensive experience in the fields of higher education, marketing, communications and e-Learning. He holds a B.A.
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The Change Leader, Inc.
MARCH 11, 2025
March 11, 2025 · Episode 250 Higher Education Innovation That Builds Workforce-Ready Graduates 40 Min · By The Change Leader, Inc. The colleges top-down, bottom-up approach integrates faculty, staff, and community input and revisits key priorities each year. Secret Service while still in college.
University Business
SEPTEMBER 18, 2024
.” Here’s another: WSU Tech is leveraging the “untapped market” of short-term certificates and other micro-credential opportunities through deeply intentional employer collaborations. This issue has also plagued some of higher ed’s micro-credentials offerings.
Confessions of a Community College Dean
MARCH 16, 2023
Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.
Confessions of a Community College Dean
FEBRUARY 15, 2023
Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. But others on your leadership team, or even outside consultants, advise you to stay mum. But others on your leadership team, or even outside consultants, advise you to stay mum.
EAB
AUGUST 7, 2023
Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.
College Forward
APRIL 19, 2024
Across the nation, AmeriCorps members unite under a shared mission: to uplift their communities and cultivate personal growth through civic engagement. Yet, one of the most challenging aspects of service involves deciding on next steps after completing a term. Access the AmeriCorps alumni website and the alumni job board.
The Change Leader, Inc.
MAY 31, 2023
Zack earned his BA from Brandeis University, MPP from the University of Michigan, and EdD in Quantitative Policy Analysis of Education from the Harvard Graduate School of Education. The report highlights three basic pathways: high school, community college, and university. Learn more at changinghighered.com.
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Confessions of a Community College Dean
FEBRUARY 6, 2023
Above all, admission recruiters will find themselves re-entering a market that has lost a great deal of confidence in the United States as a study destination. More than half of the parents also listed public information sessions and the ability to communicate with current Chinese students on campus or alumni as being important to them.
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The Change Leader, Inc.
DECEMBER 14, 2023
A Fundamental Rethink of the Higher Education Business Model In the rapidly evolving landscape of higher education, institutions must embrace educational innovation and strategic adaptation to change. Nowhere more evident was this in the growth of online education.
Confessions of a Community College Dean
MARCH 3, 2023
” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. By one count, the United States is home to more than one million unique educational credentials, which represents a more than threefold increase since 2018.
The Change Leader, Inc.
OCTOBER 24, 2023
24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.
The Change Leader, Inc.
MAY 16, 2023
16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.
The Change Leader, Inc.
NOVEMBER 13, 2021
In our series Embracing a New Model for Higher Education Governance, part 1 discussed raising the bar for college and university leaders. Higher education continues to face continual transformational change , and to successfully navigate this change requires a new model of work.
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Higher Ed Connects: Student Success Blogs
JANUARY 15, 2020
Two higher education administrators and an academic consulting firm shared their visions on tailoring their programs to meet student and operational needs: Massachusetts Institute of Technology , Cambridge, Massachusetts. Broaden advising, career services & professional development. Serve our graduate students.
Confessions of a Community College Dean
MARCH 20, 2023
“At that time, I think there was not a particular need for the college to expand into other markets.” “I think it’s great that Gustavus is allowing future students to step into that level of higher education,” she said, noting that she has seven classmates in the program who are also seniors.
The Change Leader, Inc.
OCTOBER 31, 2023
31 October · Episode 179 Beyond Ideas: Implementing Innovative Structures in Higher Education 38 Min · By Dr. Drumm McNaughton Implementing innovative structures in higher education is not an option; it's a necessity. President Mantella's approach is a how-to guide.
Teaching Matters Online Learning
JANUARY 18, 2024
From The Campus, Times Higher Education In this post, Nikki Stuart and Lauren Johnston-Smith describe how MOOCs required us to rethink how to create open and free courses that would engage large numbers of learners. This led us, in 2021, to undertake market research into the factors that are important to learners.
The Change Leader, Inc.
NOVEMBER 14, 2023
14 November · Episode 181 Tough Times Ahead for Higher Education Enrollment 42 Min · By Dr. Drumm McNaughton Dive into the complexities of higher education enrollment–navigate through its current challenges, and uncover strategies for the tough times ahead.
The Change Leader, Inc.
JANUARY 8, 2022
The fifth and last installment in our series explores how higher education can reflect the ever-changing landscape of society and industry to meet their needs and expectations. Higher education’s future depends on the ability of board members and campus leaders to work together to chart a course through very turbulent waters.
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The Change Leader, Inc.
JUNE 27, 2023
Verbal communication must occur before the program begins and should involve identifying projects that the intern must complete by the end of the program. Integrate two-way feedback to encourage strong communication throughout the internship. These communications are preferred daily but must be done weekly at the very least.
The Change Leader, Inc.
OCTOBER 3, 2023
3 October · Episode 175 Building a Sustainable Higher Education Model: CSCU's Partnership for Workforce Readiness 34 Min · By Dr. Drumm McNaughton Learn how CSCU’s unification of its once-siloed community college is building a sustainable higher education model and helping improve retention and enrollment.
University Business
APRIL 20, 2023
While considering future employers, Gen Z prefers face-to-face communication in the interview process, with peers, and more. And while this portion of the book focuses on the work environment, there is no reason to believe that this doesn’t translate to every aspect of a young adult’s life including their experience with higher education.
EAB
DECEMBER 7, 2022
Students, faculty, and campus staff have become savvier with respect to combining both online and in-person student support services,” said EAB President of Technology, Scott Schirmeier. Ellenberger, Programmer/Analyst – Starfish Consultant, Penn State University. How to Optimize Your Student Communications Strategy.
Confessions of a Community College Dean
JANUARY 3, 2023
“I’ve had people tell me you could order hamburgers and the order would come in and it was chicken breast,” says Robert Nelson, chief executive officer at NACUFS, the National Association of College & University Food Services. “They should celebrate it and market that they’re engaging in it.
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The Change Leader, Inc.
JANUARY 23, 2024
23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).
Higher Ed Connects: Technology
OCTOBER 20, 2019
It is clear that there is a problem on campus with direct communication between students and an array of services they may not know about, or may not know them. higher education as outsiders. There are so many companies now vying for the higher education technology space. Their encounter with U.S.
Edu Alliance Journal
SEPTEMBER 6, 2022
I thought in early 1969 when I left the university, I didn’t have the academic ability to get a degree and my university advisor certainly was not supportive and suggested I should go sign up for military service that day. Yet nearly 40 million people from the age of 18-64 started higher education and did not complete one degree.
The Change Leader, Inc.
MAY 2, 2023
Although many other countries compete in this market, an increasing number of international students who can’t travel to the US would like to attend the same prestigious institutions at home. He also served as a Member of the Executive Board of the YODAK (Higher Education Planning, Evaluation, Accreditation, and Coordination Council) in N.
The Change Leader, Inc.
APRIL 11, 2023
Drumm McNaughton and Guest Amrit Ahluwalia – Student Lifecycle Strategies for Enrollment and Retention College and university leaders who understand and implement the customer lifecycle model into their processes and procedures can boost enrollment numbers at their institutions despite the ongoing trend in higher education.
The Change Leader, Inc.
SEPTEMBER 12, 2023
Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.
Goucher DEI
MAY 22, 2024
Melissa is a proud Higher Education Opportunity Program graduate, like LAUNCH Scholars, at her alma mater. Melissa has been a member of the Goucher Community since 2021. Melissa has relocated her office and LAUNCH operations to CREI to honor the intersection of student identities.
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Student Affairs Assessment Leaders (SAAL)
DECEMBER 7, 2023
For example, career services programming is often developed with the purpose of improving student skill in each of the career competencies as described by NACE. However, many career services departments only collect data on the number of students receiving internships and landing jobs in their first year post graduation.
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