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March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.
Learn how higher ed leaders can turn faculty survey data into strategy, improve shared governance, and increase retention and leadership trust. The discussion highlights how faculty data is being applied on campuses to clarify priorities, improve communication, and guide change management efforts.
Experiences like these are a great way to demonstrate transferable skills like leadership, communication, team-work, and problem solving; all of which are valuable in the internship application process. We have seen a decline in full-time Bio Pharma, Consulting, and larger Tech companies. This depends on the industry.
Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.
Sixteen percent were unsure but were so because of ambiguous school or local government policies. They will face questions about the unpredictable direction of federal government rhetoric and policies toward Chinese students. Will Chinese Student Numbers Rebound?
At The Change Leader, we propose a culture of continuous board improvement and accountability as a way to avoid the detrimental impact of stagnant governance. In previous blogs and our podcasts, you have heard us discuss how corporate governance is “infiltrating” higher education governance.
The district employs two kinds of faculty members: service faculty, who teach and work as campus librarians and counselors, and instructional faculty, who only teach. Adjuncts who work as service faculty currently make $53 per hour, and those who only teach earn $32 per hour. Each group includes adjuncts and full-time professors.
In our series Embracing a New Model for Higher Education Governance, part 1 discussed raising the bar for college and university leaders. This new model for higher education governance extends to the board of trustees. In part 2 we covered the updated board duties. What does the shift to a new model look like?
“There are a small collection of decisions you would make as a governing board and as an institution’s leaders that really kind of change the direction of the institution, and one would be entering into graduate programs. “At that time, I think there was not a particular need for the college to expand into other markets.”
They explain how over the years, they’ve adapted their services in response to the lessons learned from their experiments. Nikki Stuart is a digital programme manager and Lauren Johnston-Smith is an online learning marketing projects manager at the University of Edinburgh.
24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.
This includes rethinking how they present themselves in the market, particularly around mission clarity and relevanceareas that demand careful attention to positioning and branding. Clearly communicate the ROI of each program , expected outcomes, and total cost to help students make informed decisions. Make value transparent.
Secret Service while still in college. Hernandez stresses that this type of experiential, workforce-aligned learning is only possible through deep community and employer engagementsomething institutions must prioritize if they want to remain relevant. Because you have a strong shared governance process, there at Champlain.
About the Host Dr. Drumm McNaughton, the host of Changing Higher Ed ® Podcast , is a consultant to higher ed institutions in the areas of governance, accreditation, strategy and change, and mergers. The report highlights three basic pathways: high school, community college, and university. Learn more at changinghighered.com.
16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.
“I’ve had people tell me you could order hamburgers and the order would come in and it was chicken breast,” says Robert Nelson, chief executive officer at NACUFS, the National Association of College & University Food Services. “They should celebrate it and market that they’re engaging in it.
I thought in early 1969 when I left the university, I didn’t have the academic ability to get a degree and my university advisor certainly was not supportive and suggested I should go sign up for military service that day. Employers, government, and adults all believe it’s needed, and it has financial benefits for all. US Labor Market.
The disconnect between academic programs and the needs of the labor market has been a source of frustration for graduates and employers alike. Universities are bastions of tradition and academic freedom, often characterized by decentralized governance structures that can impede swift decision-making.
23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).
Experiences like these are a great way to demonstrate transferable skills like leadership, communication, team-work, and problem solving; all of which are valuable in the internship application process. We have seen a decline in full-time Bio Pharma, Consulting, and larger Tech companies. This depends on the industry.
Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.
Goucher’s Title IX/Nondiscrimination processes also include several on- and off-campus partners: Grand River Solutions – outside consulting and process supports Miles & Stockbridge – outside legal services Campus Advisors – trained faculty and staff who have volunteered to support students going through reporting and investigation (..)
Verbal communication must occur before the program begins and should involve identifying projects that the intern must complete by the end of the program. Integrate two-way feedback to encourage strong communication throughout the internship. These communications are preferred daily but must be done weekly at the very least.
2 May · Episode 153 Opening International Branches of US-Based Higher Ed Institutions 34 Min · By Drumm McNaughton Opening international branches of US-based higher ed institutions can help recover lost enrollment caused by the pandemic and government policy. Learn more at changinghighered.com.
This comes down to identifying your communication strategy and rating the effectiveness of your website design, for example, how easy it is to find the right thing at the right time on the website to move forward. How are you communicating those career outcomes from a program page perspective? He lives in London, Ontario.
This gap, exacerbated by widespread discounting practices, underscores the need for greater transparency in communicating the true costs and financial aid options to prospective students. Also, consulting with presidents to help them understand the context in enrollment management. from Harvard University.
00:31:31] She’s built strategic partnerships and served on numerous national educational governing and civic boards to help drive student success by enhancing the student experience. We think about how we present and collaborate and co communicate in this virtual environment, creating content in a very different way.
This broader view of the public good aligns education more closely with the needs of society and the job market. Today’s job market demands well-rounded professionals who can navigate the complexities of the modern workforce. Her leadership consistently improves student outcomes and market positions.
Improved Retention Through Streamlined Transfers CSCU helped unite the system’s 12 legacy community colleges into one singularly accredited multi-campus institution. Most community college students cannot take 12 or even 9 credits at a time and regularly move across the state for various reasons. Learn more at changinghighered.com.
March 4, 2025 · Episode 249 The Hidden Enrollment Market in Workforce Education 38 Min · By The Change Leader, Inc. Workforce Education and the Hidden Enrollment Market The traditional higher education model is facing increasing pressure. Durable skills: Critical thinking, teamwork, communication, adaptability.
Dr. Akilah Carter-Francique, the dean of Education, Health and Human Services at Benedict College and former executive director of the Institute for the Study of Sport, Society and Social Change at San Jose State University, says student-athletes have a huge voice in challenging the status quo. Supreme Court’s NCAA v.
The Higher Education and Research Act 2017 aimed to enshrine the market with students as customers, and established the Office for Students. Government incompetence accentuated massive problems with school examinations and HE admissions, with disruptive enrolment changes rippling across the entire HE system.
Colleges must also help communicate the ROI for getting a post-secondary degree. About the Host Dr. Drumm McNaughton , the host of Changing Higher Ed ® , is a consultant to higher ed institutions in governance, accreditation, strategy and change, and mergers. Learn more at changinghighered.com.
Bridging Week also provides additional networking opportunities and helps communicate where certain places are on campus so they can feel empowered to make their university work for them. About Our Podcast Host Dr. Drumm McNaughton, CEO of The Change Leader higher education consulting firm. Learn more at changinghighered.com.
For more applied master’s degree programs, the opportunity to be part of consulting efforts can be a consideration. Programs need to develop communication strategies and targeted web pages – this is necessary regardless of how highly ranked a graduate program may be. In addition, cost matters. Edu Alliance Group , Inc.
Institutions that hope to expand enrollment through these programs will need to integrate them into a broader support frameworkone that includes advising, wraparound services, and flexible delivery models. It demands a fundamental shift in how colleges design programs, measure success, and engage with labor market data.
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