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Consulting Education Marketing and Communication Services 
Diverse: Issues in Higher Education
NOVEMBER 5, 2024
The path to higher education success has many obstacles and barriers for Latinos across the U.S. The mission of Excelencia in Education, founded in 2004 by Dr. Deborah A. Department of Education, the Upward Bound program works with students from six area high schools that are identified as potential first-generation college students.
Parchment
NOVEMBER 25, 2024
Both the education and job market are evolving, and institutions are embracing Comprehensive Learner Records (CLRs) to keep pace with these changes. This shift is quickly transforming how higher education showcases student achievements. What’s Driving the Adoption of CLRs in Higher Education?
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Great College Advice
JANUARY 15, 2024
On it’s face, this expression of excitement lets the college know that you have done your research, that you have considered all your options in higher education, and that you have chosen to apply to this college because you feel strongly that you would be a great fit for the school. Let’s talk about “yield rate.”
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Diverse: Issues in Higher Education
AUGUST 22, 2024
Michael Koppenheffer EAB, formerly the Education Advisory Board, periodically surveys parents of students applying to college to understand their attitudes and the factors that influence their behaviors. The company does marketing on behalf of colleges and universities and engages with families around the country.
Diverse: Issues in Higher Education
AUGUST 28, 2023
The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.
Diverse: Issues in Higher Education
AUGUST 28, 2023
The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.
Great College Advice
SEPTEMBER 28, 2023
If you want to communicate with admissions, it’s best to think carefully about how you will communicate with the humans that populate those offices of admission. They demonstrate both the tone and the brevity of these communications. But do you know how to write an email to college admissions counselors?
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University Business
FEBRUARY 26, 2025
The higher education consulting service surveyed nearly 350 university leaders responsible for graduate and online enrollment to understand potential areas for growth. Institutions tended to split responsibility with an outside vendor mostly on recruitment marketing, marketing research and international recruitment.
The Change Leader, Inc.
MARCH 18, 2025
March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.
College for Creative Study
DECEMBER 16, 2023
Interpublic Group announced the expansion of its Motor City Marketing and Communications Fellowship, a jobs program exclusively associated with IPG’s Detroit-based communications and marketing companies supporting client General Motors.
Campus Sonar
FEBRUARY 25, 2025
The American College Personnel Association (ACPA)College Student Educators International ACPA wanted to better understand their current brand awareness and audience perceptions, identify ways to support student affairs professionals, and use data and insights to inform the creation of their new strategic plan.
The Change Leader, Inc.
APRIL 8, 2025
April 8, 2025 · Episode 254 Using Faculty Satisfaction Data for Strategic Change in Higher Education 36 Min · By The Change Leader, Inc. Faculty surveys are a familiar practice in higher education, but many institutions fall short when it comes to using that data to drive long-term change.
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Edu Alliance Journal
MARCH 21, 2023
King will retire after nineteen years of service in that position. Hoke first affiliated with the Higher Colleges of Technology in the United Arab Emirates in 2009 as Head of Marketing and Institutional Development; that experience was followed by four years at Khalifa University with the UAE Advanced Network for Research and Education.
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University Business
SEPTEMBER 18, 2024
“When aviation has a dip, we feel it,” says Jennifer Seymour, v ice president of general education and skilled trades at the Wichita State University Campus of Applied Sciences and Technology, familiarly known as WSU Tech. Fort Riley, an army base also recognized for aviation, is only a two-hour drive north.
The Change Leader, Inc.
APRIL 15, 2025
April 15, 2025 · Episode 255 The State of Public Trust in Higher Education: Insights from Gallup-Lumina Foundation 33 Min · By The Change Leader, Inc. Rebuilding Public Trust in Higher Education Public trust in higher education has reached historic lows.
Confessions of a Community College Dean
MARCH 16, 2023
Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.
College Forward
APRIL 19, 2024
Yet, one of the most challenging aspects of service involves deciding on next steps after completing a term. Eight ways to leverage your AmeriCorps network: Develop your AmeriCorps service pitch: What was the impact and how did you grow? Tap into the network: AmeriCorps organizations exist all over the country, and so do alumni.
Confessions of a Community College Dean
FEBRUARY 15, 2023
Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. But others on your leadership team, or even outside consultants, advise you to stay mum. But others on your leadership team, or even outside consultants, advise you to stay mum.
The Change Leader, Inc.
MARCH 11, 2025
March 11, 2025 · Episode 250 Higher Education Innovation That Builds Workforce-Ready Graduates 40 Min · By The Change Leader, Inc. The colleges top-down, bottom-up approach integrates faculty, staff, and community input and revisits key priorities each year. Secret Service while still in college.
Confessions of a Community College Dean
MARCH 3, 2023
” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. By one count, the United States is home to more than one million unique educational credentials, which represents a more than threefold increase since 2018.
EAB
AUGUST 7, 2023
Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.
Confessions of a Community College Dean
FEBRUARY 6, 2023
Above all, admission recruiters will find themselves re-entering a market that has lost a great deal of confidence in the United States as a study destination. More than half of the parents also listed public information sessions and the ability to communicate with current Chinese students on campus or alumni as being important to them.
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The Change Leader, Inc.
MAY 31, 2023
Drumm McNaughton Zach and Kathryn discuss their most recent study, What Works: 10 Education, Training, and Work-Based Pathway Changes that Lead to Good Jobs. Many of the top 10 effective pathway changes involve attaining post-secondary education. Good jobs also provide health care and retirement benefits, etc.
105 
The Change Leader, Inc.
OCTOBER 24, 2023
24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.
Confessions of a Community College Dean
MARCH 20, 2023
This past fall was the last semester a bachelor’s degree program in athletic training program could admit new students, according to Dale West, executive director of the Commission on Accreditation of Athletic Training Education. “At that time, I think there was not a particular need for the college to expand into other markets.”
Higher Ed Connects: Student Success Blogs
JANUARY 15, 2020
Colleges are in the business of education, so they should plan accordingly. Two higher education administrators and an academic consulting firm shared their visions on tailoring their programs to meet student and operational needs: Massachusetts Institute of Technology , Cambridge, Massachusetts. by Iris Manning.
The Change Leader, Inc.
MAY 16, 2023
16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.
Teaching Matters Online Learning
JANUARY 18, 2024
From The Campus, Times Higher Education In this post, Nikki Stuart and Lauren Johnston-Smith describe how MOOCs required us to rethink how to create open and free courses that would engage large numbers of learners. They explain how over the years, they’ve adapted their services in response to the lessons learned from their experiments.
The Change Leader, Inc.
DECEMBER 14, 2023
A Fundamental Rethink of the Higher Education Business Model In the rapidly evolving landscape of higher education, institutions must embrace educational innovation and strategic adaptation to change. This involves recognizing new realities in the academic world to stay relevant and effective.
Teaching Matters Academic Support
JULY 29, 2019
Of course, all of this contributes to the ongoing enhancement of the quality of the educational experience for students. A s a University community, w e have decided that all undergraduate courses that run for 10 weeks or longer must collect and respond to feedback from students mid-way through the course.
The Change Leader, Inc.
NOVEMBER 13, 2021
In our series Embracing a New Model for Higher Education Governance, part 1 discussed raising the bar for college and university leaders. Higher education continues to face continual transformational change , and to successfully navigate this change requires a new model of work. In part 2 we covered the updated board duties.
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The Change Leader, Inc.
JANUARY 8, 2022
The fifth and last installment in our series explores how higher education can reflect the ever-changing landscape of society and industry to meet their needs and expectations. Higher education’s future depends on the ability of board members and campus leaders to work together to chart a course through very turbulent waters.
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The Change Leader, Inc.
JUNE 27, 2023
A recent McKinsey report finds that more than 85% of companies feel there is a skills gap between education and industry. Verbal communication must occur before the program begins and should involve identifying projects that the intern must complete by the end of the program. What skills are companies looking to gain?
EAB
DECEMBER 7, 2022
Students, faculty, and campus staff have become savvier with respect to combining both online and in-person student support services,” said EAB President of Technology, Scott Schirmeier. Return on Education Award: South Puget Sound Community College. Colorado Community College System. Return on Education Award.
University Business
APRIL 20, 2023
While considering future employers, Gen Z prefers face-to-face communication in the interview process, with peers, and more. And while this portion of the book focuses on the work environment, there is no reason to believe that this doesn’t translate to every aspect of a young adult’s life including their experience with higher education.
The Change Leader, Inc.
NOVEMBER 14, 2023
14 November · Episode 181 Tough Times Ahead for Higher Education Enrollment 42 Min · By Dr. Drumm McNaughton Dive into the complexities of higher education enrollment–navigate through its current challenges, and uncover strategies for the tough times ahead.
The Change Leader, Inc.
OCTOBER 31, 2023
31 October · Episode 179 Beyond Ideas: Implementing Innovative Structures in Higher Education 38 Min · By Dr. Drumm McNaughton Implementing innovative structures in higher education is not an option; it's a necessity. President Mantella's approach is a how-to guide.
Teaching Matters Student Employment
MAY 22, 2018
CC0 [Pixabay] This post sees Psychology student, Tobias, explaining how much he has valued project-based learning in his undergraduate experience, and how this has prepared him for the professional world… Education must prepare students for life. This universal set of qualities is appealing. May 22, 2018
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The Change Leader, Inc.
JANUARY 23, 2024
23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).
Confessions of a Community College Dean
JANUARY 3, 2023
“I’ve had people tell me you could order hamburgers and the order would come in and it was chicken breast,” says Robert Nelson, chief executive officer at NACUFS, the National Association of College & University Food Services. “They should celebrate it and market that they’re engaging in it.
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The Change Leader, Inc.
SEPTEMBER 12, 2023
Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.
Higher Ed Connects: Technology
OCTOBER 20, 2019
It is clear that there is a problem on campus with direct communication between students and an array of services they may not know about, or may not know them. higher education as outsiders. There are so many companies now vying for the higher education technology space. Carolina received a BA in business from Babson.
EAB
APRIL 4, 2023
Beth and David also offer tips on ways to eliminate administrative obstacles and on the importance of focusing your marketing messages around the expected return your students can expect to see on their education investment. EAB · How to Recruit Adult Career Switchers Transcript [music] 0:00:12.7 That will build up across time.
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The Change Leader, Inc.
OCTOBER 3, 2023
3 October · Episode 175 Building a Sustainable Higher Education Model: CSCU's Partnership for Workforce Readiness 34 Min · By Dr. Drumm McNaughton Learn how CSCU’s unification of its once-siloed community college is building a sustainable higher education model and helping improve retention and enrollment.
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