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I first visited Stanford and MIT in 1973 when I was writing computer programs to teach school students algebra. Since then the use of statistics has become much more sophisticated and learners have been offered an increasing variety of ways of using computers to take greater control of their own learning.
With changes like major demographic student switches, huge swathes of the economy being reconfigured, and profoundly impactful technologies popping up seemingly out of nowhere, companies need time to plan and implement appropriately significant responses. Education isn’t one of them. But I also sense a lot of paralysis.
Engage” provides them with the information they need to make the right buying decision for them. For every single question that you ask these students, ask yourself at every stage, “Is this a piece of information we need? Or is this a piece of information we already have?” Convert” gets them from prospect to customer.
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