Confessions of a Community College Dean

MARCH 16, 2023

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

Marketing and Communication Services 104

Marketing and Communication Services Financial Aid Community College Support Services 104

HEMJ (Higher Ed Marketing Journal)

JUNE 12, 2023

The New Student Experience at a Community College The enrollment data for community colleges is positive for the first time in a long time, with an overall enrollment increase of 2.1% between spring 2022 and spring 2023, according to the National Student Clearinghouse Research Center.

Community College 52

Community College Marketing and Communication Services Transportation Admissions 52

Confessions of a Community College Dean

JANUARY 11, 2023

Unfortunately, as a researcher studying these issues at the Center for Research on College-Workforce Transitions (CCWT) at the University of Wisconsin at Madison, I’ve come to the conclusion that the dominant discourse and logic driving too many career-readiness initiatives is flawed and merits an immediate course correction.

Marketing and Communication Services 104

Marketing and Communication Services Career Services Higher Education Faculty 104

EAB

MARCH 10, 2023

The company partnered with a cohort of community colleges to test and refine the module and is now in the process of making the technology available to additional schools. This results in duplication of effort and, in some cases, creates barriers to college access. Learn more at eab.com.

Recruitment 98

Recruitment Marketing and Communication Services Media Management 98

EAB

AUGUST 21, 2023

Their advocacy extends to parenting college students of any age, highlighting the transformational impact of a degree on their lives and their families. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

The Change Leader, Inc.

APRIL 8, 2025

He oversees the initiatives research and institutional collaborations. The discussion highlights how faculty data is being applied on campuses to clarify priorities, improve communication, and guide change management efforts.

Faculty 52

Faculty Higher Education Marketing and Communication Services Government 52

The Change Leader, Inc.

APRIL 22, 2025

As traditional state capital support declines, colleges and universities are turning to new capital funding strategies in higher education to address urgent infrastructure needs and student housing demands. students in robotics to advance mutual research priorities. In the future mobility, global communications.

Student Housing 52

Student Housing Higher Education Development and Fund Raising Budget and Finance Management 52

Confessions of a Community College Dean

MARCH 14, 2023

Image: A debate over how to achieve pay parity between two groups of faculty members has left lingering tensions among professors in the Maricopa Community College District in Arizona. Adjuncts who work as service faculty currently make $53 per hour, and those who only teach earn $32 per hour.

Faculty 98

Faculty Libraries Marketing and Communication Services Community College 98

Confessions of a Community College Dean

JANUARY 9, 2023

Today, of course, those professions include communication, journalism, hotel and restaurant management, library science, nursing, psychology, social work, and much more. A second tradition, originally associated with Oxford and Cambridge, emphasized the transmission of culture and character development in a residential college setting.

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Marketing and Communication Services Architecture Engineering Faculty 126

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked it to write a news release about a digital marketing program launching at New York University.

Marketing and Communication Services 74

Marketing and Communication Services Alumni Engineering Higher Education 74

Confessions of a Community College Dean

MARCH 3, 2023

“Employers say, ‘It’s great that this individual has these skills, but we’ll ask our own questions to verify the learner’s knowledge,’” Kyle Albert, assistant research professor at the George Washington University Institute of Public Policy, said. And colleges struggle to deliver what employers want.

Marketing and Communication Services 117

Marketing and Communication Services Manufacturing Industry Management 117

Confessions of a Community College Dean

FEBRUARY 6, 2023

Above all, admission recruiters will find themselves re-entering a market that has lost a great deal of confidence in the United States as a study destination. More than half of the parents also listed public information sessions and the ability to communicate with current Chinese students on campus or alumni as being important to them.

Recruitment 98

Recruitment Marketing and Communication Services Admissions Study Abroad 98

Parchment

MARCH 12, 2024

We speak with Lindsay Daugherty, Senior Policy Researcher from RAND Corporation to dig into the research around stackable credential programs and whether they are delivering on their premise — to advance a learner’s opportunities and outcomes. So these are, you know, bachelor’s degrees program at community colleges.

Research 52

Research Manufacturing Community College Marketing and Communication Services 52

The Change Leader, Inc.

APRIL 15, 2025

As declining public trust in higher education continues to grow, colleges and universities must confront perception head-on. This includes rethinking how they present themselves in the market, particularly around mission clarity and relevanceareas that demand careful attention to positioning and branding. Make value transparent.

Higher Education 52

Higher Education Education Marketing and Communication Services Media 52

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. As a strategic consultant advising higher education clients on crisis communication, I counsel them to lead from values—to base their decisions on true authenticity. Launched by Richard W.

Marketing and Communication Services 74

Marketing and Communication Services Consulting Media Alumni 74

EAB

NOVEMBER 1, 2022

EAB’s Tara Zirkel is joined by Pueblo Community College VP of Student Success, Dr. Heather Speed, to examine changes Pueblo made to boost enrollment heading into the fall semester. EAB · How Pueblo College Supercharged Yield and Retention Efforts. And Heather, can you tell us a little bit more about Pueblo Community College?

Marketing and Communication Services 97

Marketing and Communication Services Faculty Computers and Informational Technology Community College 97

EAB

MAY 30, 2023

Since 2020, enrollment at community colleges has declined 5.4 Most of the enrollment that has been recovered at community colleges is through an uptick in dual enrollment. As of fall 2022, enrollment declines at community colleges had slowed to 0.4 percent since 2010, college-going rates declined by 5.4

Marketing and Communication Services 52

Marketing and Communication Services Community College Admissions Recruitment 52

Confessions of a Community College Dean

MARCH 17, 2023

“All the people that I’ve worked with at career services, they’re always trying to figure out, ‘How can we get more students to come see us? ’” says Blair Garland, chief marketing officer and engagement officer at OSU Cascades. … How do we engage more students?’”

Marketing and Communication Services 98

Marketing and Communication Services Academic Advising Career Services Campus Activities 98

The Change Leader, Inc.

MAY 31, 2023

In his latest podcast episode, Dr. Drumm McNaughton talks with two CEW professors who worked on the study, Research Professor of Education and Economics Dr. Zack Mabel and Associate Director of Editorial Policy and Senior Editor/Writer Kathryn Campbell.

Higher Education 105

Higher Education Financial Aid Education Marketing and Communication Services 105

Confessions of a Community College Dean

FEBRUARY 5, 2023

Almost all of the materials budgets are tied up in subscriptions and access fees for online resources, often with multi-year contracts with vendors that provide these services. Students, instructors, and researchers depend on these resources–losing them can be quite traumatic, and people become understandably angry about these losses.

Libraries 77

Libraries Computers and Informational Technology Grants and Contracts Marketing and Communication Services 77

EAB

AUGUST 9, 2023

In addition to the content from the subject-matter expertise and professional skills development sessions, the fellows also had access to EAB’s research library and experts, and they were paired with a partner to help develop ideas and get feedback along the way.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

Confessions of a Community College Dean

FEBRUARY 3, 2023

Travel with me to my not atypical college town, Eugene, Ore., where I’m privileged to labor as a professor at our vibrant University of Oregon School of Journalism and Communication. Students involved would work at a professional level while experimenting with innovative tools, a process informed by scholarly research.

Hospitality 90

Hospitality Marketing and Communication Services Nonprofit Organizations Mining 90

EAB

FEBRUARY 7, 2023

EAB experts Caylie Privitere and Matthew McAloon examine the benefits to students and institutions from the restoration of Pell Grant funding for incarcerated persons who want to pursue a college education. My name is Matt McAloon, and I'm a researcher here at the firm. And why should our partners care about this market?

Recruitment 92

Recruitment Marketing and Communication Services Higher Education Research 92

EAB

FEBRUARY 3, 2023

EAB’s 2022 Enrollment Events Quick Poll, which tapped 47 enrollment leaders from a variety of institution types, found significant growth in the number of in-person events that colleges hosted this past year, with a notable decline in the number of virtual events. On-campus events with 100-499 attendees 124.2% Check out these case studies.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Enrollment Management Utilities 52

EAB

MAY 22, 2023

In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering. With Edify, institutions can bring their disparate data together and empower individuals across campus with data insights.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Finance Utilities 52

EAB

OCTOBER 18, 2022

The three urge schools to invest in transfer advisors, website improvements, and auxiliary services designed to help transfer students build engagement with staff and other students even before they arrive on your campus. Loving the fall weather, it's finally cooled down here and in the greater DMV. Matt Sheldon: Yeah, absolutely.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Recruitment Community College 52

EAB

AUGUST 21, 2023

Knowing how to turn the tide can feel impossible—not to mention that increasing competition in the transfer recruitment space continues to crowd an already crowded market. I’m currently enrolled at a CC (technical college). But things aren’t all doom and gloom. I’m so confused. I’m enrolled in their transfer program for psychology.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Community College Admissions 52

Confessions of a Community College Dean

JANUARY 3, 2023

“You can create a net-zero campus pretty easily by just shutting it down,” quips Jay Antle, executive director of the Center for Sustainability and a history professor at Johnson County Community College, in Kansas. “They should celebrate it and market that they’re engaging in it.

Food 98

Food Development and Fund Raising Marketing and Communication Services Consulting 98

Parchment

SEPTEMBER 10, 2024

Comprehensive Learner Records are billed as a new way for learners to communicate the totality of their educational experience. And so early on we had four experiences, study abroad, global education, we had research and we had internship. And we did a good job of marketing it. So it didn’t just say research.

Marketing and Communication Services 52

Marketing and Communication Services Student Affairs Study Abroad Research 52

EAB

MAY 23, 2023

EAB’s Tara Zirkel is joined by Center for Community College Student Engagement Executive Director Dr. Linda Garcia, as well as Associate Director of Publications, Dr. Courtney Adkins, to discuss new research on student engagement. I'm Tara Zirkel, a Director of Strategic Research at EAB.

Student Engagement 52

Student Engagement Community College Marketing and Communication Services Food 52

EAB

JANUARY 30, 2023

In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country. Top Topics and Trends Let’s start with a high-level snapshot of the survey results.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions Utilities 52

EAB

MAY 16, 2023

EAB · TSU’s Systematic Approach to Student Success Navigate Navigate is higher education's leading student CRM, built based on a decade of research to improve recruitment, student success, and the student experience. So one of the things that we found that was challenging was the hesitance of our community trying to master some new skills.

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Marketing and Communication Services Faculty Utilities Institutional Research 94

Confessions of a Community College Dean

APRIL 6, 2023

Ken McConnellogue, vice president of communications for the University of Colorado (CU) system—of which Boulder is the flagship—told Inside Higher Ed that “the number of nonresident students is not projected to grow but remain in line with the prior year incoming class. “But that is not the case.”

Mining 98

Mining Marketing and Communication Services Recruitment Higher Education 98

EAB

OCTOBER 27, 2023

I wanted to better understand how EAB partners were thinking about and preparing for these challenges, so I conducted a round of research interviews to hear their thoughts. Work-schedule flexibility: Making support services such as advising available to working students taking classes outside of normal business hours.

Financial Aid 59

Financial Aid Recruitment Academic Advising Faculty 59

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

Creatrix Campus

APRIL 4, 2023

The organization was founded with the goal of improving the quality of business education and promoting excellence in teaching, research, and service. ACBSP accreditation indicates that a business program has met specific standards of quality, including curriculum, faculty, facilities, and student support services.

Marketing and Communication Services 52

Marketing and Communication Services Support Services Faculty Management 52

Confessions of a Community College Dean

FEBRUARY 10, 2023

It’s treated by many administrators as essentially a service department, while colleagues outside the humanities increasingly dismiss the field as lacking rigor and as cinema studies lite, ethnic studies lite, Indigenous studies lite and women’s studies lite. The field feels increasingly marginalized inside the university.

Marketing and Communication Services 73

Marketing and Communication Services Faculty Administration Research 73