The Change Leader, Inc.

MARCH 18, 2025

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

Marketing and Communication Services 52

Marketing and Communication Services Research Higher Education Budget and Finance Management 52

HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

But for institutions that are truly student-focused — and capable of communicating that through their marketing efforts — significant enrollment gains are possible. Additionally, the importance of career services and robust support systems in online learning environments cannot be overstated.

Marketing and Communication Services 95

Marketing and Communication Services Admissions Higher Education Financial Aid 95

EAB

SEPTEMBER 26, 2023

Blogs Your student loan payments are due: 3 strategies to support community college students’ financial wellness When I think back to my time in college, student loans were something that nearly everyone had, but not something any of us fully understood. Specifically, we weren’t educated on how to repay them.

Community College 59

Community College Budget and Finance Management Marketing and Communication Services Financial Aid 59

Confessions of a Community College Dean

JANUARY 11, 2023

Ultimately, my greatest fear is that this newly resurgent focus on career readiness will not only fail to prepare students for the workplace, but, worse, will harm the prospects of students who already face an uphill battle in the labor market—women, students of color and first-generation college students. Darling and Deanna P.

Marketing and Communication Services 102

Marketing and Communication Services Career Services Higher Education Faculty 102

HEMJ (Higher Ed Marketing Journal)

JUNE 12, 2023

The New Student Experience at a Community College The enrollment data for community colleges is positive for the first time in a long time, with an overall enrollment increase of 2.1% Despite this recent trend reversal, community colleges can’t ignore the 37% decline (nearly 2.6

Community College 52

Community College Marketing and Communication Services Transportation Admissions 52

EAB

AUGUST 21, 2023

By offering comprehensive support systems, including childcare services, flexible schedules, financial aid programs, mentorship, and counseling, institutions can empower student-parents to succeed academically while effectively managing their parenting responsibilities.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

Confessions of a Community College Dean

APRIL 3, 2023

The third point decried “top-down approaches,” the fourth said shared governance with faculty was “imperiled” and the last called for a pause on “some initiatives (such as the new academic dean structure).” ” “I am one of many pretenure faculty who are leaving the college,” Bell said.

Government 120

Government Marketing and Communication Services Faculty Administration 120

Confessions of a Community College Dean

JANUARY 9, 2023

Today, of course, those professions include communication, journalism, hotel and restaurant management, library science, nursing, psychology, social work, and much more. A second tradition, originally associated with Oxford and Cambridge, emphasized the transmission of culture and character development in a residential college setting.

Marketing and Communication Services 126

Marketing and Communication Services Architecture Engineering Faculty 126

EAB

NOVEMBER 1, 2022

EAB’s Tara Zirkel is joined by Pueblo Community College VP of Student Success, Dr. Heather Speed, to examine changes Pueblo made to boost enrollment heading into the fall semester. EAB · How Pueblo College Supercharged Yield and Retention Efforts. Speaker 1: Hello and welcome to Office Hours with EAB. TZ: Great.

Marketing and Communication Services 97

Marketing and Communication Services Faculty Computers and Informational Technology Community College 97

The Change Leader, Inc.

OCTOBER 24, 2023

24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.

Marketing and Communication Services 98

Marketing and Communication Services Higher Education Community College Manufacturing 98

Confessions of a Community College Dean

MARCH 3, 2023

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. “They want to be able to say what skills are important … Faculty can’t drive everything.” ” This dynamic presents challenges and opportunities for colleges.

Marketing and Communication Services 117

Marketing and Communication Services Manufacturing Industry Management 117

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked it to write a news release about a digital marketing program launching at New York University.

Marketing and Communication Services 74

Marketing and Communication Services Alumni Engineering Higher Education 74

Confessions of a Community College Dean

MARCH 19, 2023

Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject. Kent Syverud , Chancellor and President of Syracuse University, graciously agreed to answer my questions.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Industry Higher Education 52

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. Your instincts tell you a clarifying statement and potentially an apology are in order, as do members of your faculty, board, cabinet and student and alumni organizations. Launched by Richard W.

Marketing and Communication Services 73

Marketing and Communication Services Consulting Media Alumni 73

Confessions of a Community College Dean

MARCH 20, 2023

“In the early-2010 years, we had some of our largest-enrolling classes ever in the history of the college,” she said. “At that time, I think there was not a particular need for the college to expand into other markets.” “How are we expecting people to live in the local community?

Marketing and Communication Services 98

Marketing and Communication Services Administration Career Services Finance 98

Confessions of a Community College Dean

APRIL 2, 2023

Our vast learner base of over 100 million learners (including 70 percent of new learners who came to the platform organically in 2022) enables us to match students with degrees that are better aligned with their career goals and aspirations, reducing the need to overspend on marketing. Q: Is there a middle ground?

Marketing and Communication Services 62

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 62

Confessions of a Community College Dean

FEBRUARY 3, 2023

Travel with me to my not atypical college town, Eugene, Ore., where I’m privileged to labor as a professor at our vibrant University of Oregon School of Journalism and Communication. When I moved here a dozen years ago to join the faculty at the University of Oregon, the Register-Guard was a crucial member of the community.

Hospitality 90

Hospitality Marketing and Communication Services Nonprofit Organizations Mining 90

Confessions of a Community College Dean

APRIL 7, 2023

Their proposed solution is an unconventional one—to create a three-year bachelor’s program equivalent to a four-year college degree. Officials at Merrimack College note that the challenges of the coronavirus pandemic prompted faculty members to consider new approaches, which opened the door to pursuing a three-year degree program.

Development and Fund Raising 125

Development and Fund Raising Marketing and Communication Services Higher Education Disability Services 125

Confessions of a Community College Dean

FEBRUARY 5, 2023

Blog: Learning Innovation Laurel Littrell is a faculty librarian at Kansas State University. Almost all of the materials budgets are tied up in subscriptions and access fees for online resources, often with multi-year contracts with vendors that provide these services. Among her many roles at KSU is Library Data Coordinator.

Libraries 75

Libraries Computers and Informational Technology Grants and Contracts Marketing and Communication Services 75

EAB

MAY 16, 2023

The three share tips on collecting and using data to convince faculty and senior leaders to become enthusiastic partners in the effort. So one of the things that we found that was challenging was the hesitance of our community trying to master some new skills. And so that goes back to what Naomi was talking about, marketing it.

Marketing and Communication Services 94

Marketing and Communication Services Faculty Utilities Institutional Research 94

EAB

DECEMBER 7, 2022

Awardees are chosen from among the colleges, universities, and individuals that use Navigate , EAB’s student success management system, or Starfish , the student success platform EAB acquired in 2021. Congratulations to our 2022 winners: Technology Pioneer Award: Bakersfield College. Sierra College. Trident Technical College.

Marketing and Communication Services 52

Marketing and Communication Services Community College Management Enrollment Management 52

EAB

AUGUST 9, 2023

Below are a few of the key themes that appeared in multiple capstone projects from past participants. Scroll down to read about each of the capstone projects in the fellows’ own words. Cooper Medical School of Rowan University Fostering sense of belonging among Black undergraduate students Melissa McGuire, Ph.D.,

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

EAB

OCTOBER 18, 2022

The three urge schools to invest in transfer advisors, website improvements, and auxiliary services designed to help transfer students build engagement with staff and other students even before they arrive on your campus. Loving the fall weather, it's finally cooled down here and in the greater DMV. Matt Sheldon: Yeah, absolutely.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Recruitment Community College 52

Creatrix Campus

APRIL 4, 2023

The organization was founded with the goal of improving the quality of business education and promoting excellence in teaching, research, and service. ACBSP accreditation indicates that a business program has met specific standards of quality, including curriculum, faculty, facilities, and student support services.

Marketing and Communication Services 52

Marketing and Communication Services Support Services Faculty Management 52

EAB

OCTOBER 27, 2023

Degree completers: Recruiting “some college and no degree” students who earned credits at other institutions before leaving and are now looking to complete. Online and flexible learners: Embracing the innovations that came from the forced move online during the pandemic and supporting faculty in helping these learners succeed.

Financial Aid 59

Financial Aid Recruitment Academic Advising Faculty 59

The Change Leader, Inc.

MARCH 2, 2023

Exacerbating this, higher ed is facing significant headwinds to recovering enrollments, including the demographic cliff, reduction of public funding, and a robust job market. Looking at the demographics of college graduates, only 40% of the US population have a college degree. Realistically, this number is probably 20-30%.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid DEI Academic Advising 52

Confessions of a Community College Dean

FEBRUARY 10, 2023

Over the course of a single decade, core humanities disciplines have lost half their majors, which has led growing numbers of campuses to reduce the full-time, tenured faculty. Given fixed or shrinking faculty numbers, something’s got to give. The number of majors has declined severely and apparently irretrievably.

Marketing and Communication Services 73

Marketing and Communication Services Faculty Administration Research 73

Parchment

SEPTEMBER 10, 2024

Comprehensive Learner Records are billed as a new way for learners to communicate the totality of their educational experience. And we did a good job of marketing it. Part of that was the marketing techniques we were using. We use a model where faculty actually advise students their third and their fourth year.

Marketing and Communication Services 52

Marketing and Communication Services Student Affairs Study Abroad Research 52

Confessions of a Community College Dean

JANUARY 3, 2023

“You can create a net-zero campus pretty easily by just shutting it down,” quips Jay Antle, executive director of the Center for Sustainability and a history professor at Johnson County Community College, in Kansas. “They should celebrate it and market that they’re engaging in it.

Food 98

Food Development and Fund Raising Marketing and Communication Services Consulting 98

EAB

FEBRUARY 7, 2023

EAB experts Caylie Privitere and Matthew McAloon examine the benefits to students and institutions from the restoration of Pell Grant funding for incarcerated persons who want to pursue a college education. And why should our partners care about this market? Do we have a sense of how this has been communicated to incarcerated peoples?

Recruitment 92

Recruitment Marketing and Communication Services Higher Education Research 92

EAB

OCTOBER 27, 2023

Degree completers: Recruiting “some college and no degree” students who earned credits at other institutions before leaving and are now looking to complete. Online and flexible learners: Embracing the innovations that came from the forced move online during the pandemic and supporting faculty in helping these learners succeed.

Financial Aid 52

Financial Aid Recruitment Academic Advising Faculty 52

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

EAB

MAY 23, 2023

EAB’s Tara Zirkel is joined by Center for Community College Student Engagement Executive Director Dr. Linda Garcia, as well as Associate Director of Publications, Dr. Courtney Adkins, to discuss new research on student engagement. Today, community colleges are being asked to rise to new challenges.

Student Engagement 52

Student Engagement Community College Marketing and Communication Services Food 52

The Change Leader, Inc.

SEPTEMBER 12, 2023

Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.

For-Profit Universities 59

For-Profit Universities Marketing and Communication Services Professional Development Industry 59

The Change Leader, Inc.

OCTOBER 3, 2023

3 October · Episode 175 Building a Sustainable Higher Education Model: CSCU's Partnership for Workforce Readiness 34 Min · By Dr. Drumm McNaughton Learn how CSCU’s unification of its once-siloed community college is building a sustainable higher education model and helping improve retention and enrollment.

Higher Education 52

Higher Education Education Community College Marketing and Communication Services 52

Parchment

MARCH 12, 2024

We were working with colleges 10 years ago who are building community college baccalaureate programs. So these are, you know, bachelor’s degrees program at community colleges. All of this stuff is going on in colleges. And so I’ll give an example. And so it is all one in the same.

Research 52

Research Manufacturing Community College Marketing and Communication Services 52

Parchment

OCTOBER 8, 2024

In this episode, we sit down with John Fink from the Community College Research Center to discuss what we learned from the data and how it can help dual enrollment practitioners. It’s a favorite part of my job is going out into the world, outside of the college and visiting. and only about 74 community colleges.

Community College 52

Community College Marketing and Communication Services Research IT 52