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March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.
Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.
There is definitely not as much “wiggle room” as you would think in the materials budget! Almost all of the materials budgets are tied up in subscriptions and access fees for online resources, often with multi-year contracts with vendors that provide these services. These are as follows, pasted from the ACRL website.
Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. As a strategic consultant advising higher education clients on crisis communication, I counsel them to lead from values—to base their decisions on true authenticity. Launched by Richard W.
EAB experts Caylie Privitere and Matthew McAloon examine the benefits to students and institutions from the restoration of Pell Grant funding for incarcerated persons who want to pursue a college education. And why should our partners care about this market? CP: Yeah, I definitely think it's an option for institutions to explore.
EAB’s Tara Zirkel is joined by Pueblo CommunityCollege VP of Student Success, Dr. Heather Speed, to examine changes Pueblo made to boost enrollment heading into the fall semester. EAB · How Pueblo College Supercharged Yield and Retention Efforts. And Heather, can you tell us a little bit more about Pueblo CommunityCollege?
As traditional state capital support declines, colleges and universities are turning to new capital funding strategies in higher education to address urgent infrastructure needs and student housing demands. In the future mobility, global communications. Brent Miller: Sure.
The three urge schools to invest in transfer advisors, website improvements, and auxiliary services designed to help transfer students build engagement with staff and other students even before they arrive on your campus. MS: Ted it's interesting you mentioned the demographic cliff and being one of the definitely up at night issues.
As declining public trust in higher education continues to grow, colleges and universities must confront perception head-on. This includes rethinking how they present themselves in the market, particularly around mission clarity and relevanceareas that demand careful attention to positioning and branding. Make value transparent.
So one of the things that we found that was challenging was the hesitance of our community trying to master some new skills. And so what we also noted was that in order for this to happen, we needed to get more marketing involved, across the campus to be able to promote this new platform. DC: Definitely roles and permissions.
Wraparound support programs and comprehensive student support programs like the CUNY ASAP program for the communitycolleges in New York City is a holistic program that works. The report highlights three basic pathways: high school, communitycollege, and university. Drumm McNaughton 11:23 Well, that makes sense.
“You can create a net-zero campus pretty easily by just shutting it down,” quips Jay Antle, executive director of the Center for Sustainability and a history professor at Johnson County CommunityCollege, in Kansas. “They should celebrate it and market that they’re engaging in it.
23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM). His academic journey culminated with a Ph.D.
In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country.
EAB’s Tara Zirkel is joined by Center for CommunityCollege Student Engagement Executive Director Dr. Linda Garcia, as well as Associate Director of Publications, Dr. Courtney Adkins, to discuss new research on student engagement. Today, communitycolleges are being asked to rise to new challenges.
We were working with colleges 10 years ago who are building communitycollege baccalaureate programs. So these are, you know, bachelor’s degrees program at communitycolleges. All of this stuff is going on in colleges. So a couple different definitions of what a high value credential looks like.
In this episode, we sit down with John Fink from the CommunityCollege Research Center to discuss what we learned from the data and how it can help dual enrollment practitioners. It’s a favorite part of my job is going out into the world, outside of the college and visiting. million students and the data suggests 2.5
This gap, exacerbated by widespread discounting practices, underscores the need for greater transparency in communicating the true costs and financial aid options to prospective students. This may involve re-evaluating institutional missions and embracing more flexible, career-focused educational models. and, it really.
Matthew Sterenberg (09:01.728) leading from the governor’s Nick Moore (09:05.228) Well, you definitely need to create a reciprocal feedback loop between the supply and the demand sides of the talent ecosystem. So we’ve got to have more virtual service delivery. Why is it important for states to care about this?
And we talked about there’s a lot of students that are attending a communitycollege that want to transfer to another institution, but don’t end up doing it. Eight out of 10 students that go to a communitycollege want to go. Like if I get all these wraparound services, Heather (11:12.749) Mm-hmm.
March 4, 2025 · Episode 249 The Hidden Enrollment Market in Workforce Education 38 Min · By The Change Leader, Inc. million Americans left college without earning a degreebut many would return if given the right opportunity. Too often, faculty develop curriculum in silos, disconnected from the realities of the job market.
Drumm McNaughton speaks with Dr. Marielena DeSanctis, president of the CommunityCollege of Denver, who shares some of the solutions she was able to identify based on her unique understanding of higher ed. She started her education career in K-12 and moved to communitycollege leadership. Dr. DeSanctis is unique.
You’re making me pay to, to go back to communicate something that I know that I know this and so that barrier is very real for people, right? But I also know that the industry at large, when you served a more 18 to 22-year-old traditional market, you weren’t thinking about transfer. That is a tremendous market right now.
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