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Enrollment Marketing Strategy: How to Attract Students and Align Programs: Changing Higher Ed podcast 251 with host Dr. Drumm McNaughton and guest Max DesMarais

The Change Leader, Inc.

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

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How two-way texting aids in student support and retention

Confessions of a Community College Dean

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

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3 Questions KSU’s Laurel Littrell on How Academic Library Budgets Really Work

Confessions of a Community College Dean

There is definitely not as much “wiggle room” as you would think in the materials budget! Almost all of the materials budgets are tied up in subscriptions and access fees for online resources, often with multi-year contracts with vendors that provide these services. These are as follows, pasted from the ACRL website.

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In a Crisis, Mum Is Not the Word

Confessions of a Community College Dean

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. As a strategic consultant advising higher education clients on crisis communication, I counsel them to lead from values—to base their decisions on true authenticity. Launched by Richard W.

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Will Your School Start Recruiting Incarcerated Students?

EAB

EAB experts Caylie Privitere and Matthew McAloon examine the benefits to students and institutions from the restoration of Pell Grant funding for incarcerated persons who want to pursue a college education. And why should our partners care about this market? CP: Yeah, I definitely think it's an option for institutions to explore.

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How Pueblo College Supercharged Yield and Retention Efforts

EAB

EAB’s Tara Zirkel is joined by Pueblo Community College VP of Student Success, Dr. Heather Speed, to examine changes Pueblo made to boost enrollment heading into the fall semester. EAB · How Pueblo College Supercharged Yield and Retention Efforts. And Heather, can you tell us a little bit more about Pueblo Community College?

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Capital Funding Strategies in Higher Education: How Universities Are Solving Infrastructure and Student Housing Challenges: Changing Higher Ed podcast 256 with host Dr. Drumm McNaughton and guest Brent Miller of HED

The Change Leader, Inc.

As traditional state capital support declines, colleges and universities are turning to new capital funding strategies in higher education to address urgent infrastructure needs and student housing demands. In the future mobility, global communications. Brent Miller: Sure.