HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! Outdated Email Campaign Strategies When it comes to your higher ed institution’s 2024 marketing tactics, you don’t want to be stuck in the past.

Marketing and Communication Services 99

Marketing and Communication Services Technology/Audio/Visual Higher Education Career Services 99

University Business

DECEMBER 4, 2023

Rep, one alumna make for big-time hires Student recruitment Alumni can be utilized to help enlighten potential college applicants who aren’t well-versed in a specific institution’s offerings. Harvard Business School provides alumni tips and tricks to maximize their utility as unofficial college recruiters.

Alumni 111

Alumni Marketing and Communication Services Pharmaceutical Industry 111

EAB

MAY 22, 2023

In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering. With Edify, institutions can bring their disparate data together and empower individuals across campus with data insights.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Finance Utilities 52

Creatrix Campus

JULY 5, 2024

Professional Preparation Career counselors provide workshops on résumé writing, interview coaching, and job search tactics to help students be ready for the workforce. Encouraging business partnerships and networking events to provide students with direct knowledge of the demands of the labor market.

Career Counseling 52

Career Counseling Higher Education Academic Advising Marketing and Communication Services 52

EAB

AUGUST 9, 2023

Note: The views and opinions in the blog post are those of the author and do not necessarily represent the views or opinions of EAB. Cooper Medical School of Rowan University Fostering sense of belonging among Black undergraduate students Melissa McGuire, Ph.D.,

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

Student Affairs Assessment Leaders (SAAL)

DECEMBER 7, 2023

For example, career services programming is often developed with the purpose of improving student skill in each of the career competencies as described by NACE. However, many career services departments only collect data on the number of students receiving internships and landing jobs in their first year post graduation.

Marketing and Communication Services 52

Marketing and Communication Services Libraries Industry Career Services 52