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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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Career-readiness initiatives are missing the mark (opinion)

Confessions of a Community College Dean

With efforts like these gathering steam across the postsecondary landscape, it looks like higher education is in the midst of a mission shift that positions career readiness as a strategic, campuswide priority. For instance, the communication scholars Ann L. Darling and Deanna P.

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Can ChatGPT get you a job?: Opportunities and challenges using AI in recruitment

Teaching Matters Student Employment

In this post, Shelagh Green, Director for Careers and Employability at The University of Edinburgh, discusses the influence of ChatGPT and other related AI on the changing landscape of job hunting and recruitments. Recruiters see benefits and challenges in harnessing emerging technologies.

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How to use marketing to engage program-switchers

EAB

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

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Are you prepared to recruit ‘Gen P’?

EAB

Blogs Are you prepared to recruit ‘Gen P’? Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. Here are three key insights for enrollment leaders about recruiting this new generation of students. But are these anecdotal observations or a real trend?

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New graduate program at Gustavus Adolphus College

Confessions of a Community College Dean

“At that time, I think there was not a particular need for the college to expand into other markets.” “How are we expecting people to live in the local community? ” Edmonds said, noting other considerations such as whether career services will have to be beefed up and more parking spaces added on campus.

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Building awareness of your law program is more important than ever

EAB

To meet enrollment goals in this new market, law schools must focus more than ever on building awareness of the unique benefits they offer to students—on an individualized basis as much as possible. Here are three strategies our Law School Enrollment Services partners are using to increase their reach, build awareness, and grow enrollment.