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In today's job market, having the right technical skills is no longer enough to succeed. Employers are increasingly looking for candidates who possess a range of soft skills, such as communication, teamwork, and problem-solving. They’re interpersonal skills. Leadership skills.”
The Class of 2025 is expected to enjoy a stronger job market when they graduate in the spring, according to new projections from the National Association of Colleges and Employers, or NACE. This survey collected responses from 237 employers, 162 of which were members of the college careerservice association.
In fact, this rate for English majors puts it below the unemployment rate for computer and information services majors, 2.8%, though still higher compared to a number of other majors – business, engineering, philosophy, physical science, and history. Lynn Pasquerella, who holds a Ph.D. in philosophy.
Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! Outdated Email Campaign Strategies When it comes to your higher ed institution’s 2024 marketing tactics, you don’t want to be stuck in the past.
With efforts like these gathering steam across the postsecondary landscape, it looks like higher education is in the midst of a mission shift that positions career readiness as a strategic, campuswide priority. For instance, the communication scholars Ann L. Darling and Deanna P.
But for institutions that are truly student-focused — and capable of communicating that through their marketing efforts — significant enrollment gains are possible. They expect educational offerings to be accessible, engaging, and relevant to their specific career aspirations. But not all online programs are created equal.
Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.
” Aside from attracting more applicants, alumni can help institutions diversify their marketing strategies for a broadening net of college applicants unaware of the opportunities after college and who don’t fit in the traditional “cookie-cutter” mold. ” At Wabash College, a men’s private school in Ind.,
This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective? Ready to find out more?
Image: Oregon State University, Cascades, is placing career-readiness competencies in the classroom and at the forefront of campus activities with its new initiative, Cascades Edge. ’” says Blair Garland, chief marketing officer and engagement officer at OSU Cascades. … How do we engage more students?’”
“At that time, I think there was not a particular need for the college to expand into other markets.” “How are we expecting people to live in the local community? ” Edmonds said, noting other considerations such as whether careerservices will have to be beefed up and more parking spaces added on campus.
Broaden advising, careerservices & professional development. is providing its students. “ Scholarships allow us to attract the best students from around the world, regardless of their financial or geographic background,” said Stuart Schmill ’86, dean of admissions and student financial services.
16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. About half of these students intern twice or more.
AI has been used in the UK graduate recruitment market for over a decade yet currently remains in the minority, with only 10% of Institute for Student Employment (ISE) members saying they use it. But along with this students can really value and promote the communication skills, critical thinking and creativity they develop with us.
To meet enrollment goals in this new market, law schools must focus more than ever on building awareness of the unique benefits they offer to students—on an individualized basis as much as possible. Here are three strategies our Law School Enrollment Services partners are using to increase their reach, build awareness, and grow enrollment.
Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. Be sure to highlight features that most interest families, including information on job placement, internships, and careerservices. But are these anecdotal observations or a real trend?
Recommended Resource Engage program-switchers through your marketing Read our blog that outlines more findings from our new analysis. While many marketers are focused on the importance of lead generation, it is equally important to develop an effective lead nurturing strategy. So how should you adjust given these findings?
Highlight careerservices and opportunities for internships and job placement. Build strong relationships with community-based organizations, which can serve as a vital connection point between colleges and underserved students. The report includes findings from EAB’s 2023 Student Communication Preferences Survey.
Students: The SEC evaluates the institution's support services for students, including student advising, careerservices, and health services, to ensure they are adequate and accessible. Increased competitiveness in the job market. Improved student outcomes and satisfaction.
Cooper Medical School of Rowan University Fostering sense of belonging among Black undergraduate students Melissa McGuire, Ph.D., Cooper Medical School of Rowan University Fostering sense of belonging among Black undergraduate students Melissa McGuire, Ph.D., Scholastica Student Success Improving success for pre-health students Joe Fritsch, Ph.D.,
Professional Preparation Career counselors provide workshops on résumé writing, interview coaching, and job search tactics to help students be ready for the workforce. Students who use campus counseling services report better academic achievement and general well-being, according to an American College Health Association survey.
In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering. With Edify, institutions can bring their disparate data together and empower individuals across campus with data insights.
Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned careerservices with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.
In addition to serving as a one-stop-shop for academic, co-curricular and student service information, the platform helps connect and engage students. However, your campus community platform is only effective if it is being used successfully. It can also increase a student’s marketability to graduate programs or potential employers.
It evaluates a range of factors, including the institution's governance and administration, academic programs, faculty, and student services, to determine whether the institution should receive accreditation. This can lead to resistance and frustration among stakeholders, particularly if the expectations are not properly managed.
For example, careerservices programming is often developed with the purpose of improving student skill in each of the career competencies as described by NACE. However, many careerservices departments only collect data on the number of students receiving internships and landing jobs in their first year post graduation.
Thus, I think that the University must make sure it is helping prepare students to become successful in the labour market and not merely essay writing specialists. I had to critically reflect on my learning, develop communication skills, deal with clients, structure longer projects, and much more.
Verbal communication must occur before the program begins and should involve identifying projects that the intern must complete by the end of the program. Integrate two-way feedback to encourage strong communication throughout the internship. These communications are preferred daily but must be done weekly at the very least.
My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollment management, marketing, and student success positions. music] 0:00:48.5
Source: EAB analysis of American Community Survey data. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Referrals from social services agencies and community-based organizations. The case for better prospect management.
Image credit: Andrea Piacquadio, pexels, CC0 In this post, Helen Stringer, Assistant Director of the CareersService at The University of Edinburgh, summarises key themes from the latest Advance HE review of employability literature, such as work-integrated learning and employment inequalities.
To test this out, Philip Bailey (Head of Teaching, School of Chemistry) and Deborah Fowlis (Careers Consultant, CareersService) co-ordinated interactive workshops run by experts from the chemical industry, enabling students to experience real workplace scenarios. ” References 1. .” ” References 1. Patricia R.
These launchpad jobsthink of them as gateway careerscan offer a powerful new way of rethinking the value of a college degree and help institutions prepare their graduates to succeed in a rapidly evolving labor market. Helping more students access launchpad jobs requires colleges to rethink on-campus employment programs and careerservices.
“It sounds like you’re saying it’s really about better articulating and rebranding, about how we market what we’re doing.” “They’re asking for the ‘and.’”
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