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In fact, this rate for English majors puts it below the unemployment rate for computer and informationservices majors, 2.8%, though still higher compared to a number of other majors – business, engineering, philosophy, physical science, and history. Lynn Pasquerella, who holds a Ph.D. in philosophy.
Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! Outdated Email Campaign Strategies When it comes to your higher ed institution’s 2024 marketing tactics, you don’t want to be stuck in the past.
With efforts like these gathering steam across the postsecondary landscape, it looks like higher education is in the midst of a mission shift that positions career readiness as a strategic, campuswide priority. For instance, the communication scholars Ann L. Darling and Deanna P.
But for institutions that are truly student-focused — and capable of communicating that through their marketing efforts — significant enrollment gains are possible. They expect educational offerings to be accessible, engaging, and relevant to their specific career aspirations. But not all online programs are created equal.
” Aside from attracting more applicants, alumni can help institutions diversify their marketing strategies for a broadening net of college applicants unaware of the opportunities after college and who don’t fit in the traditional “cookie-cutter” mold. ” At Wabash College, a men’s private school in Ind.,
This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective? Ready to find out more?
Broaden advising, careerservices & professional development. is providing its students. “ Scholarships allow us to attract the best students from around the world, regardless of their financial or geographic background,” said Stuart Schmill ’86, dean of admissions and student financial services. About the author.
The survey findings offer a wealth of information for universities on how to find, engage, and enroll these students. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. Todd and Beth urge university leaders to make their school website more helpful to adult learners.
Source: EAB analysis of American Community Survey data. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Inquiries and prospects could appear in these places (click to expand): Request for information forms. Trends in from-home sources. %
In this post, Shelagh Green, Director for Careers and Employability at The University of Edinburgh, discusses the influence of ChatGPT and other related AI on the changing landscape of job hunting and recruitments. This post belongs to the Hot topic series: Moving forward with ChatGPT. Digital, data and privacy literacy is essential.
16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. About half of these students intern twice or more.
To meet enrollment goals in this new market, law schools must focus more than ever on building awareness of the unique benefits they offer to students—on an individualized basis as much as possible. Here are three strategies our Law School Enrollment Services partners are using to increase their reach, build awareness, and grow enrollment.
Our purpose is to provide institutions with valuable information and insights to help them navigate the SEC accreditation process effectively and achieve a successful outcome. Site Visit: A team of SEC-appointed evaluators visits the institution to verify the information in the SER and evaluate the institution's compliance with SEC standards.
Highlight careerservices and opportunities for internships and job placement. Build strong relationships with community-based organizations, which can serve as a vital connection point between colleges and underserved students. The report includes findings from EAB’s 2023 Student Communication Preferences Survey.
Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. Be sure to highlight features that most interest families, including information on job placement, internships, and careerservices. But are these anecdotal observations or a real trend?
Recommended Resource Engage program-switchers through your marketing Read our blog that outlines more findings from our new analysis. While many marketers are focused on the importance of lead generation, it is equally important to develop an effective lead nurturing strategy. So how should you adjust given these findings?
This page provides information on different accelerators. In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering. Edify is EAB’s education data and analytics solution built for higher education.
Professional Preparation Career counselors provide workshops on résumé writing, interview coaching, and job search tactics to help students be ready for the workforce. Inform them of the loans, grants, and scholarships that are out there. times more likely to improve their academic performance than those who don't.
Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned careerservices with academia at Post University to better prepare students for the workforce. CCPD uses the virtual job platform Handshake to conduct virtual career fairs for online students.
It evaluates a range of factors, including the institution's governance and administration, academic programs, faculty, and student services, to determine whether the institution should receive accreditation. This helps students, employers, and other stakeholders make informed decisions about the quality of HEIs and their programs.
In an age where information is abundant and storage is cheap, it's tempting to equate volume with value. For example, careerservices programming is often developed with the purpose of improving student skill in each of the career competencies as described by NACE. Awareness of services? Professional writing?
In addition to serving as a one-stop-shop for academic, co-curricular and student serviceinformation, the platform helps connect and engage students. However, your campus community platform is only effective if it is being used successfully. Creating a newsletter template and process to regularly communicate to members. ?
Verbal communication must occur before the program begins and should involve identifying projects that the intern must complete by the end of the program. Integrate two-way feedback to encourage strong communication throughout the internship. These communications are preferred daily but must be done weekly at the very least.
Image credit: Andrea Piacquadio, pexels, CC0 In this post, Helen Stringer, Assistant Director of the CareersService at The University of Edinburgh, summarises key themes from the latest Advance HE review of employability literature, such as work-integrated learning and employment inequalities.
These launchpad jobsthink of them as gateway careerscan offer a powerful new way of rethinking the value of a college degree and help institutions prepare their graduates to succeed in a rapidly evolving labor market. Helping more students access launchpad jobs requires colleges to rethink on-campus employment programs and careerservices.
“It sounds like you’re saying it’s really about better articulating and rebranding, about how we market what we’re doing.” “They’re asking for the ‘and.’”
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