HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

The industry is undergoing not just surface-level adjustments that require minor alterations to enrollment strategies, but rather a deeper evolution that reimagines the very fabric of educational delivery and consumption. They expect educational offerings to be accessible, engaging, and relevant to their specific career aspirations.

Marketing and Communication Services 96

Marketing and Communication Services Admissions Higher Education Financial Aid 96

University Business

NOVEMBER 21, 2024

The Class of 2025 is expected to enjoy a stronger job market when they graduate in the spring, according to new projections from the National Association of Colleges and Employers, or NACE. This survey collected responses from 237 employers, 162 of which were members of the college career service association.

Marketing and Communication Services 59

Marketing and Communication Services Career Services Industry Management 59

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

EAB

DECEMBER 14, 2023

Recommended Resource Engage program-switchers through your marketing Read our blog that outlines more findings from our new analysis. Out-of-industry strategies like gamification can engage leads effectively. Though you face unique challenges, other industries’ successful strategies are often applicable to higher ed.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Industry Alumni 52

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. About half of these students intern twice or more.

Student Services 52

Student Services Higher Education Professional Development Education 52

The Change Leader, Inc.

SEPTEMBER 12, 2023

Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.

For-Profit Universities 59

For-Profit Universities Marketing and Communication Services Professional Development Industry 59

Creatrix Campus

FEBRUARY 16, 2023

It was born out of Qatar's 2030 Vision, which was established by a plan to educate highly productive, skilled Qataris to fill job openings in the best industry sectors and the public sector. Increased competitiveness in the job market. Improved student outcomes and satisfaction.

Marketing and Communication Services 52

Marketing and Communication Services Education Higher Education Support Services 52