HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

But for institutions that are truly student-focused — and capable of communicating that through their marketing efforts — significant enrollment gains are possible. But not all online programs are created equal. They expect educational offerings to be accessible, engaging, and relevant to their specific career aspirations.

Marketing and Communication Services 88

Marketing and Communication Services Admissions Higher Education Financial Aid 88

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

University Business

DECEMBER 4, 2023

. “They’re out there in the world and in the culture, and they can feed folks to your program.” The skills students possess aren’t communicated well, and colleges’ in-house career services struggle to demand attention. ” At Wabash College, a men’s private school in Ind.,

Alumni 111

Alumni Marketing and Communication Services Pharmaceutical Industry 111

EAB

OCTOBER 24, 2023

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. Just to provide you with some context, adult learners now make up 42% of total higher education revenue. In our survey, we asked what were the primary reasons for continuing your education? music] 0:00:48.5

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64