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First, according to the Johnson O’Connor Research Foundation , career selection based on an individual’s interests is an ineffective way to make a decision. Research has shown that aptitudes are solidified by the age of 14 and remain stable for an individual’s life. However, this selection process is fundamentally flawed.
Explore our research on adult learner motivations and behaviors. If you commit to the tips above –limiting application barriers, communicating your return on education, and seeking out career switchers in unexpected places—it can put your institution on the path to a successful recruitment strategy. Watch the webinar.
Reinforce Value Through the Entire Student Journey Our research shows that multiple factors have contributed to increased skepticism surrounding higher education. Provide Application Support: Go beyond core information about your application process and offer virtual or in-person application workshops and webinars.
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