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Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Whatever a student’s motivations for enrollment might be, it’s important that enrollment marketing teams understand student intent and can tailor marketing messages accordingly.
Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.
It is clear that there is a problem on campus with direct communication between students and an array of services they may not know about, or may not know them. When it determines that students could use specific help, it connects them to corresponding on-campus resources, like the financialaid office or the career center.
So that we’re getting away from the, you know, build it and they will come model that we’re used to that is based more on the proclivities of accreditors financialaid models and less about the discrete needs of employers and more regional or place -based setting. So we’ve got to have more virtual service delivery.
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