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Adult learners: Who they are & what they want from college

EAB

Learn more Learn more about intent marketing to recruit adult learners How to support adult learners For adult learners, the weight of career, family, and other personal obligations can make college especially difficult to navigate. This is especially true of adult learners who started college but did not complete their degree.

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Why Public Trust in Higher Ed Is Declining — And What Leaders Can Do About It: Rebuilding Confidence in Higher Education: Addressing Challenges Through Transparency, Affordability, and Workforce Alignment

The Change Leader, Inc.

These strategies include: Affordability and Transparency: Institutions must prioritize financial transparency and cost reduction. Offering three-year degree programs , tuition-free initiatives for underserved populations, and simplified financial aid packages can help rebuild confidence.

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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

Community colleges can enhance their admissions process by emphasizing the availability of services such as academic advising, tutoring, career counseling, and financial aid assistance. Not only does this commitment lead to more applications, it can also improve student retention rates.

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The hybrid campus: Why colleges still need a physical presence in a virtual world

University Business

As proponents of hybrid campuses suggest , institutions should reimagine a campus-based education as a “technology-enabled student experience” that blends the physical and digital worlds in instruction and academic programs, scheduling, career counseling, student engagement and other services colleges normally offer.

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Maslow's Hierarchy in Action: How Student Affairs Can use the Framework for Better Assessment of Wellbeing

Student Affairs Assessment Leaders (SAAL)

Additionally, universities can offer financial aid and scholarships to students who may struggle to afford the cost of tuition or living expenses. This can include career counseling, leadership development programs, and experiential learning opportunities that allow students to apply their knowledge and skills in real-world settings.

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“Move-in melt” is on the rise: Why it’s happening and 3 strategies to fight it

EAB

Factors Contributing to Move-In Melt Based on our last year’s data, we saw move-in melt primarily happening in two student groups: international students and students without financial aid packages where the enrollment team believes they may be eligible for need-based aid. So, what’s going on with these student populations?

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Top 12 Challenges Facing Higher Ed in 2025—and the Exemplars Solving Them: An overview of the most urgent issues impacting higher education, with examples of how some institutions are beginning to respond.

The Change Leader, Inc.

This challenge is further complicated by rising expectations for services such as mental health support , technology infrastructure, and career counseling. Institutions must also contend with the financial strain of adapting to new technology and infrastructure demands.