article thumbnail

Secret Shoppers and Audience Awareness

Confessions of a Community College Dean

The merit of secret shoppers is that they provide the view from what a professor of mine called “the other side of the desk.” The office most colleges called the bursar was instead called the cashier. The folks in the bursar’s office put up a sign saying “credit cards not accepted.”

Bursar 53
article thumbnail

Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

Cooper Medical School of Rowan University Fostering sense of belonging among Black undergraduate students Melissa McGuire, Ph.D.,

article thumbnail

Drive Enrollment Growth with First-Gen Pathways to Success: Changing Higher Education Podcast 167 with Host Dr. Drumm McNaughton and Guest Dr. Marielena DeSanctis

The Change Leader, Inc.

Marie DeSanctis 11:43 Mine as well. Even simple things like naming your Cashier’s Office, the bursar’s office. I looked and we were literally standing in front of the cashier, but the sign read, “Bursar’s.” That’s really hard to do. Drumm McNaughton 11:39 It’s interesting you bring that up. They said, “Laptops.