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Secret Shoppers and Audience Awareness

Confessions of a Community College Dean

The merit of secret shoppers is that they provide the view from what a professor of mine called “the other side of the desk.” The office most colleges called the bursar was instead called the cashier. The folks in the bursar’s office put up a sign saying “credit cards not accepted.”

Bursar 74
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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

Cooper Medical School of Rowan University Fostering sense of belonging among Black undergraduate students Melissa McGuire, Ph.D.,

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Drive Enrollment Growth with First-Gen Pathways to Success: Changing Higher Education Podcast 167 with Host Dr. Drumm McNaughton and Guest Dr. Marielena DeSanctis

The Change Leader, Inc.

Marie DeSanctis 11:43 Mine as well. Even simple things like naming your Cashier’s Office, the bursar’s office. I looked and we were literally standing in front of the cashier, but the sign read, “Bursar’s.” That’s really hard to do. Drumm McNaughton 11:39 It’s interesting you bring that up. They said, “Laptops.