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Enrollment Marketing Strategy: How to Attract Students and Align Programs: Changing Higher Ed podcast 251 with host Dr. Drumm McNaughton and guest Max DesMarais

The Change Leader, Inc.

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

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EAB Strategic Advisory Services Extends Breadth and Depth of Coverage

EAB

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

The topics covered included student success, budget models, change management, and more. Projects addressed topics such as program review, data strategy, budget models, enrollment growth, and more. In many cases, partners jointly completed a project that benefitted both institutions.

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A Beginner’s Guide to AI in Annual Giving

EAB

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. Users and researchers (including ChatGPT’s creators) are only just beginning to understand its full range of capabilities. creating budgets, drafting job descriptions) Data analytics (i.e.,

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Strategic Adaptation in Higher Education: Navigating 2024 and Beyond: Embracing Transformation and Resilience in Higher Education Business Models

The Change Leader, Inc.

Traditional cost-cutting measures, such as hiring freezes and budget cuts, offer only temporary relief – they fail to address the systemic issues that are eroding the financial foundations of these institutions. These range from physical resources, like real estate and facilities, to intellectual property and research capabilities.

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SJSU Public-Private Partnerships Boost Enrollment and Community Relationships: Changing Higher Ed 193 with host Dr. Drumm McNaughton and guest Dr. Cynthia Teniente-Matson

The Change Leader, Inc.

These partnerships also facilitate research opportunities, enabling students and faculty to contribute to technological advancements. We think about how we present and collaborate and co communicate in this virtual environment, creating content in a very different way. There are campuses that are located downtown like we are.

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Five Things University Leaders are Prioritizing This Year (And Two They Should Be)

EAB

While our analysis validated many topics on our research agenda, we also surfaced a handful of surprises. EAB research identified strategic thinking and differentiation as key challenges many presidents and leadership teams struggle with, and surprisingly, at the heart of the issue was a general misunderstanding of what “strategy” even is.