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Enrollment Marketing Strategy: How to Attract Students and Align Programs: Changing Higher Ed podcast 251 with host Dr. Drumm McNaughton and guest Max DesMarais

The Change Leader, Inc.

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

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EAB Strategic Advisory Services Extends Breadth and Depth of Coverage

EAB

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

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Five Things University Leaders are Prioritizing This Year (And Two They Should Be)

EAB

During my listening tour, one senior finance leader shared that they have invested in several leadership interventions to help former faculty, now administrators build their strategic thinking muscles.

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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

The topics covered included student success, budget models, change management, and more. Projects addressed topics such as program review, data strategy, budget models, enrollment growth, and more. The blog posts below are written by the participants to showcase their project and early outcomes.

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3 competencies that take a chief human resource officer from tactical to strategic

EAB

But these changes are not enough—CHROs need a different set of competencies than in the past to meet the challenges of increased competition with out-of-sector employers and emerging labor market threats. finance, DEIJ) and hinge on unit-level buy-in and behavior. Complete the survey for your campus. Take the survey. Storytelling.

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Your student loan payments are due: 3 strategies to support community college students’ financial wellness

EAB

This blog post will explore the chief concerns of community college students and recent graduates regarding loan repayment, and three strategies to better support them. Source: EAB Student Communication Preferences Survey 2023) --> Financial concerns are highly correlated to both stopping out and mental health challenges.

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A Beginner’s Guide to AI in Annual Giving

EAB

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. of various kinds of writing—as well as the creation of deliverable types that depend on some level of specialized knowledge—budgets or strategic plans, for example. What is Artificial Intelligence (AI)?