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Enrollment Marketing Strategy: How to Attract Students and Align Programs: Changing Higher Ed podcast 251 with host Dr. Drumm McNaughton and guest Max DesMarais

The Change Leader, Inc.

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

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Capital Funding Strategies in Higher Education: How Universities Are Solving Infrastructure and Student Housing Challenges: Changing Higher Ed podcast 256 with host Dr. Drumm McNaughton and guest Brent Miller of HED

The Change Leader, Inc.

In this episode, Dr. Drumm McNaughton speaks with Brent Miller, Higher Education Market Sector Leader at HED, about how institutional leaders are creatively structuring major projects through P3s, donor partnerships, and local bonds, while managing long-term costs and aligning with campus missions.

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EAB Strategic Advisory Services Extends Breadth and Depth of Coverage

EAB

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

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A Beginner’s Guide to AI in Annual Giving

EAB

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. of various kinds of writing—as well as the creation of deliverable types that depend on some level of specialized knowledge—budgets or strategic plans, for example. Other early uses of AI: General writing support (i.e.,

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Strategic Adaptation in Higher Education: Navigating 2024 and Beyond: Embracing Transformation and Resilience in Higher Education Business Models

The Change Leader, Inc.

Traditional cost-cutting measures, such as hiring freezes and budget cuts, offer only temporary relief – they fail to address the systemic issues that are eroding the financial foundations of these institutions. One University that is a leader in this respect is Franklin University in Columbus, Ohio.

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Beyond Ideas: Implementing Innovative Structures in Higher Education: Changing Higher Ed Podcast 179 with Host Dr. Drumm McNaughton and Dr. Philomena "Philly" Mantella

The Change Leader, Inc.

This broader view of the public good aligns education more closely with the needs of society and the job market. Today’s job market demands well-rounded professionals who can navigate the complexities of the modern workforce. Her leadership consistently improves student outcomes and market positions.

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SJSU Public-Private Partnerships Boost Enrollment and Community Relationships: Changing Higher Ed 193 with host Dr. Drumm McNaughton and guest Dr. Cynthia Teniente-Matson

The Change Leader, Inc.

00:31:31] She’s built strategic partnerships and served on numerous national educational governing and civic boards to help drive student success by enhancing the student experience. We think about how we present and collaborate and co communicate in this virtual environment, creating content in a very different way.